LUX ROSE ALOEVERA EXF SOAP 5x125g

LUX ROSE ALOEVERA EXF SOAP 5x125g

About Product: LUX Rose Aloe Vera Exfoliating Soap is a luxurious soap bar that combines the moisturizing properties of aloe vera with the soothing scent of rose. It gently exfoliates the skin, leaving it soft, smooth, and refreshed.

Key Features: - Infused with aloe vera to hydrate and nourish the skin - Contains exfoliating particles to slough away dead skin cells - Delicate rose fragrance leaves skin smelling fresh and floral - Comes in a pack of 5 soap bars, each weighing 125g

For whom: This soap is suitable for all skin types, especially those looking for a gentle exfoliating soap that also provides hydration and a pleasant scent.

Pros & Cons: Pros: - Leaves skin feeling soft and smooth - Hydrating formula helps to maintain skin's moisture balance - Exfoliating particles improve skin texture - Beautiful rose fragrance lingers on the skin Cons: - Some may find the fragrance to be too strong - May not be suitable for those with sensitive skin or allergies to aloe vera

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Combination of rose and aloe vera offers a unique and popular fragrance and skin benefits.	AC Nielsen
Brand Strength	20	18	LUX is a well-established brand in the Indian soap market known for quality and variety.	Euromonitor
Category Momentum	20	15	Solid soap bars are a staple in Indian households with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced within the segment, appealing to price-sensitive Indian consumers.	GfK
Competition	10	0	Intense competition in the soap market requires continuous innovation and marketing efforts.	IRI
Use-case Advantage	5	3	Suitable for daily use, catering to the hygiene needs of Indian families.	Kantar
Final Market Score	100	66/100 (3.30/5)	LUX ROSE ALOEVERA EXF SOAP 5x125g holds a strong position in the competitive Indian solid soap bar market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—