LUX LAVENDER VIT C EXF SOAP 5x125g

LUX LAVENDER VIT C EXF SOAP 5x125g

This Lux Lavender Vitamin C Exfoliating Soap is a luxurious and nourishing soap that is perfect for those looking to cleanse and rejuvenate their skin.

Key Features: - Enriched with lavender and Vitamin C to help brighten and hydrate the skin - Contains gentle exfoliating beads to remove dead skin cells and leave skin feeling smooth and soft - Has a refreshing and soothing lavender scent that helps relax and unwind

For whom: This soap is suitable for all skin types, especially those looking for a gentle exfoliating soap that also provides hydration and brightening benefits.

Pros: - Leaves skin feeling clean, soft, and refreshed - Helps to improve skin texture and tone - The lavender scent is calming and relaxing

Cons: - May not be suitable for those with sensitive skin - Exfoliating beads may be too harsh for some skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of Vitamin C adds a unique selling point to the traditional lavender soap.	Hindu Business Line
Brand Strength	20	18	LUX is a well-established brand in India known for quality and fragrance.	Brand Equity
Category Momentum	20	15	Solid soap bars are a staple in Indian households with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium soap bars in the market.	Business Standard
Competition	10	0	Intense competition in the soap bar market requires continuous innovation and marketing efforts.	Livemint
Use-case Advantage	5	3	Offers moisturizing benefits suitable for daily use in Indian climate.	Economic Times
Final Market Score	100	66/100 (3.30/5)	LUX LAVENDER VIT C EXF SOAP 5x125g holds a strong position in the competitive Indian solid soap bar market.

Factor	Rating (out of 5)	Notes
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