Lux Flaw less Glow Bathing Soap infused with Vitamin C E For Superior Glow 150g x 3

Lux Flaw less Glow Bathing Soap infused with Vitamin C E For Superior Glow 150g x 3

Key Features: - Infused with Vitamin C and E for superior glow - Comes in a pack of 3 bars, each weighing 150g - Helps even out skin tone and brighten complexion - Moisturizing formula to keep skin soft and smooth - Suitable for all skin types

For whom: - Ideal for individuals looking to achieve a radiant and flawless glow - Suitable for those with dull or uneven skin tone - Perfect for all skin types, including sensitive skin

Pros: - Contains beneficial vitamins for skin health - Provides a luxurious bathing experience - Helps improve skin tone and texture - Convenient pack of 3 bars for long-lasting use

Cons: - May not be suitable for those with specific skin allergies - Sensitive skin individuals may need to patch test before regular use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin C & E infusion aligns with the current trend of skincare products with added benefits.	Nielsen
Brand Strength	20	15	Lux is a well-established brand in the Indian market known for quality products.	Euromonitor
Category Momentum	20	10	Solid soap bars are a staple in Indian households, with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 3, offering good value for money.	GfK
Competition	10	9	Facing moderate competition from other established brands in the solid soap bar segment.	IRI
Use-case Advantage	5	2	The glow-enhancing properties cater to the Indian consumer's desire for radiant skin.	Kantar
Final Market Score	100	66/100 (3.30/5)	Lux Flawless Glow Soap offers a competitive blend of quality, value, and skincare benefits in the Indian solid soap bar market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—