Lux Botanicals Bright Skin Shower Gel Natural Extracts No Paraben 450 ml

Lux Botanicals Bright Skin Shower Gel Natural Extracts No Paraben 450 ml

Lux Botanicals Bright Skin Shower Gel is a luxurious and refreshing body wash that is formulated with natural extracts and is free from parabens. It is designed to gently cleanse and nourish the skin, leaving it feeling soft, smooth, and radiant.
Key Features: - Formulated with natural extracts - Free from parabens - Gently cleanses and nourishes the skin - Leaves skin feeling soft, smooth, and radiant - Luxurious and refreshing scent
For whom: This shower gel is suitable for anyone looking for a gentle and effective body wash that will leave their skin feeling refreshed and revitalized. It is ideal for those with normal to dry skin types.
Pros: - Contains natural extracts - Free from parabens - Leaves skin feeling soft and smooth - Luxurious scent - Suitable for normal to dry skin types
Cons: - May not be suitable for those with sensitive skin - Some may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers natural extracts and is free from parabens, aligning with current consumer preferences.	Euromonitor
Brand Strength	20	18	Lux is a well-established brand with a loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both established and emerging brands in the body wash gels segment.	Kantar
Use-case Advantage	5	5	Offers brightening properties, appealing to consumers looking for skin-brightening solutions.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Lux Botanicals Bright Skin Shower Gel is well-positioned in the growing Indian natural body wash market.

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