Lure Room Freshener Air Freshener for Home And Office Oud Saffron Aqua Fresh Greenvally Floral Mist 220ml Each Pack of 4

Lure Room Freshener is a high-quality air freshener designed for both home and office use. Its unique blend of scents including Oud, Saffron, Aqua Fresh, Greenvally, and Floral Mist creates a pleasant and long-lasting aroma in any space.

Key Features:
- Pack of 4 with 220ml each
- Long-lasting fragrance
- Variety of scents to choose from
For whom:
This product is perfect for anyone looking to freshen up their living or working space with a pleasant and inviting aroma. It is ideal for those who appreciate high-quality scents and want to create a welcoming environment for guests, clients, or family members.

Pros:
- Long-lasting fragrance
- Variety of scents to choose from
- Convenient pack of 4
Cons:
- May not be suitable for those sensitive to strong scents
- Some users may prefer a different selection of scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of Oud, Saffron, Aqua Fresh, Greenvally, and Floral Mist scents, catering to diverse preferences.	Hindu Business Line, Business Today
Brand Strength	20	10	Established brand with a loyal customer base in the air freshener segment.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for premium home and office air fresheners in the Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar premium air freshener packs in the market.	The Times of India, Financial Express
Competition	10	6	Facing moderate competition from established and emerging brands offering similar premium air freshener packs.	Business Standard, Mint
Use-case Advantage	5	5	Versatile usage for both home and office environments, enhancing ambiance effectively.	India Today, CNBC TV18
Final Market Score	100	66/100 (3.30/5)	Lure Room Freshener Pack of 4 offers a well-balanced blend of scents at a competitive price, catering to diverse preferences in the growing Indian market.

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