Lumina AD Herbal Shampoo 100ml Pack of 4

Lumina AD Herbal Shampoo 100ml Pack of 4

Lumina AD Herbal Shampoo is a natural and gentle hair care product that is free from harsh chemicals. It is suitable for all hair types and is specially formulated to nourish and strengthen your hair from root to tip.

Key Features:
1. Made with herbal extracts that promote hair growth and prevent hair fall.
2. Contains natural ingredients like aloe vera, neem, and hibiscus to provide nourishment to the scalp.
3. Improves hair texture and adds shine to dull and dry hair.
4. Free from sulfates, parabens, and other harmful chemicals that can damage the hair.

For whom:
Lumina AD Herbal Shampoo is ideal for individuals looking for a natural and gentle hair care product that promotes healthy hair growth and strengthens the hair. It is suitable for all hair types, including dry, damaged, and chemically treated hair.

Pros:
1. Natural and herbal ingredients
2. Promotes hair growth and prevents hair fall
3. Nourishes and strengthens the hair
4. Suitable for all hair types

Cons:
1. May not lather as much as chemical-laden shampoos
2. The herbal scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a convenient pack size and herbal ingredients align with consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in the shampoo category.	Nielsen
Category Momentum	20	15	Growing demand for herbal hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 4, appealing to price-sensitive Indian consumers.	Kantar
Competition	10	6	Facing strong competition from established and emerging herbal shampoo brands in India.	IRI
Use-case Advantage	5	5	Convenient pack size suitable for frequent travelers or trial purposes.	GfK
Final Market Score	100	66/100 (3.30/5)	Competitively priced herbal shampoo pack with strong brand presence in a growing market segment.

Factor	Rating (out of 5)	Notes
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