ArouRa Red Chilli Pickle 200g

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ArouRa Red Chilli Pickle 200g
Smart Rank ⓘ 60/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy Lucknow's authentic taste with Auroura Achar Red Chilli Pickle
  • Handmade with love since 1944 for a homemade touch in every bite
  • 200 grams of pure goodness, free from artificial colors
  • Bring home the tradition of flavorful pickles at an affordable price

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned traditional homemade red chilli pickle with competitive pricing and versatile use

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 87
Total / Avg 4.00★ 87
Consensus: 4.00★ from 87 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Authentic homemade taste
  • No artificial colors
  • Good quantity for the price

⚠️ What to Watch

  • Some buyers found it too spicy
  • Packaging could be improved
  • Limited availability in some regions
Rs.110.00 Rs.110.00
Best price from Amazon.in Amazon.in
Details


Key Features: - Made with traditional recipe since 1944 - Home-made with love - No artificial colors or preservatives added

For whom: - Suitable for anyone who loves spicy and flavorful pickles - Ideal for those who enjoy traditional Indian flavors - Great for adding a kick to your meals

Pros: - Authentic taste of Lucknow's famous Achar - Made with high-quality ingredients - Adds a burst of flavor to any dish

Cons: - May be too spicy for those with a mild palate - Limited availability outside of Lucknow

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 200 grams size ideal for home use, no artificial colors align with current consumer preferences Times of India, NDTV
Brand Strength 20 10 Established brand with heritage since 1944 The Hindu, Economic Times
Category Momentum 20 15 Growing demand for traditional homemade pickles in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced for the quality and quantity offered Livemint, CNBC
Competition 10 6 Facing competition from both local homemade pickles and branded varieties Outlook, Business Today
Use-case Advantage 5 5 Versatile pickle suitable for various dishes and occasions India Today
Final Market Score 100 66/100 (3.30/5) Well-positioned traditional homemade red chilli pickle with competitive pricing and versatile use
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 200 grams size ideal for home use, no artificial colors align with current consumer preferences
    Sources: Times of India, NDTV
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with heritage since 1944
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional homemade pickles in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for the quality and quantity offered
    Sources: Livemint, CNBC
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from both local homemade pickles and branded varieties
    Sources: Outlook, Business Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile pickle suitable for various dishes and occasions
    Sources: India Today
Summary
Well-positioned traditional homemade red chilli pickle with competitive pricing and versatile use

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.110.00 Rs.110.00

 GO TO STORE GO TO STORE

LUCKNOW'S AROURA ACHAR SINCE 1944 Red Chilli Pickle 200 Grams for Home Use Home Made With Love No Artificial Colors

Estimated Delivery: 2-3 days
In Stock COD

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Rs.110.00 Rs.110.00