ArouRa Mixed Pickle 200g

0 reviews

Smart Rank ⓘ 56/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy authentic homemade mixed pickle from Lucknow since 1944
Made with love and no artificial colors for a healthy option
Convenient 200g size perfect for home use
Experience the traditional flavors of Lucknow with every bite

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned traditional pickle with strong brand loyalty and competitive pricing

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.8★	43
Total / Avg	3.80★	43

Consensus: 3.80★ from 43 total reviews

Rs.90.00 Rs.90.00

Best price from

Amazon.in

Details

- This mixed pickle from Lucknow's Auroura Achar is a traditional recipe that has been passed down since 1944, ensuring authentic taste and quality.

- Key Features: Made with love at home, using only the finest ingredients and no artificial colors or preservatives, this mixed pickle is bursting with flavor and is a perfect accompaniment to any meal.

- For whom: This mixed pickle is perfect for anyone who enjoys traditional Indian flavors and loves a bit of spicy kick in their meals.

- Pros: Authentic taste, homemade quality, no artificial colors or preservatives.

- Cons: The spiciness level may be too high for those who prefer milder flavors.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of flavors with no artificial colors	Food & Beverage News, Retail Today
Brand Strength	20	10	Established since 1944 with a loyal customer base	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for traditional homemade pickles in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a premium homemade pickle	Food Navigator, Grocery Times
Competition	10	6	Facing competition from both local and national pickle brands	Food Business Review, Retail Gazette
Use-case Advantage	5	5	Convenient 200g size suitable for home use	Food Weekly
Final Market Score	100	66/100 (3.30/5)	Well-positioned traditional pickle with strong brand loyalty and competitive pricing

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers a unique blend of flavors with no artificial colors

Sources: Food & Beverage News, Retail Today
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established since 1944 with a loyal customer base

Sources: The Hindu, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for traditional homemade pickles in Indian market

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for a premium homemade pickle

Sources: Food Navigator, Grocery Times
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from both local and national pickle brands

Sources: Food Business Review, Retail Gazette
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Convenient 200g size suitable for home use

Sources: Food Weekly

Summary

Well-positioned traditional pickle with strong brand loyalty and competitive pricing

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	LUCKNOW'S AROURA ACHAR SINCE 1944 Mixed Pickle 200g for Home Use Home Made With Love No Artificial Colors Estimated Delivery: 2-3 days In Stock	Rs.90.00 Rs.90.00 COD	GO TO STORE GO TO STORE
LUCKNOW'S AROURA ACHAR SINCE 1944 Mixed Pickle 200g for Home Use Home Made With Love No Artificial Colors Estimated Delivery: 2-3 days In Stock COD