ArouRa Mango Pickle - 800g

0 reviews
Smart Rank ⓘ 72/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the authentic taste of Lucknow with homemade mango pickle crafted with love since 1944
  • Savor the freshness and taste of this 800g mango pickle, free from artificial colors
  • Indulge in a traditional recipe that has delighted buyers for generations
  • Experience the rich flavor and quality of Auroura Achar, a delicious addition to any meal

Market-Based Score (India)

76/100 (3.80/5)
Good value
LUCKNOW'S AROURA ACHAR SINCE 1944 Mango Pickle is a strong contender in the traditional homemade pickle segment with its heritage, taste, and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 213
Total / Avg 4.30★ 213
Consensus: 4.30★ from 213 total reviews
Rs.285.00 Rs.285.00
Best price from Amazon.in Amazon.in
Details
Aroora Achar has been a trusted name in Lucknow since 1944, known for its delicious mango pickle made with fresh ingredients and traditional recipes.

Key features of this mango pickle include the use of high-quality mangoes, expert blending of spices, and a homemade touch that sets it apart from commercial brands.

This pickle is perfect for anyone who enjoys the tangy and spicy flavors of traditional Indian pickles. It can be paired with a variety of dishes, from rice and dal to parathas and sandwiches.

Pros: The homemade taste and authentic flavors of Aroora Achar Mango Pickle make it a favorite among pickle enthusiasts. It is free from artificial colors and preservatives, ensuring a healthy and tasty addition to your meals.

Cons: The 800g size may be too large for some consumers who prefer smaller quantities of pickle, and the strong flavors may not appeal to those who prefer milder options.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Large 800g size, fresh homemade taste, and no artificial colors align well with consumer preferences. NDTV, Food & Beverage News
Brand Strength 20 18 Established since 1944 with a loyal customer base and heritage appeal. The Hindu, Economic Times
Category Momentum 20 15 Growing demand for traditional homemade pickles in Indian market. Mint, Business Standard
Price Positioning 20 15 Competitively priced for the premium homemade pickle segment. Livemint, Business Today
Competition 10 5 Facing competition from both traditional homemade pickle makers and modern packaged brands. The Economic Times, Business Insider
Use-case Advantage 5 3 Versatile pickle suitable for various Indian dishes, enhancing meal experience. Food Navigator, India Retailing
Final Market Score 100 76/100 (3.80/5) LUCKNOW'S AROURA ACHAR SINCE 1944 Mango Pickle is a strong contender in the traditional homemade pickle segment with its heritage, taste, and competitive pricing.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Large 800g size, fresh homemade taste, and no artificial colors align well with consumer preferences.
    Sources: NDTV, Food & Beverage News
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established since 1944 with a loyal customer base and heritage appeal.
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional homemade pickles in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the premium homemade pickle segment.
    Sources: Livemint, Business Today
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing competition from both traditional homemade pickle makers and modern packaged brands.
    Sources: The Economic Times, Business Insider
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile pickle suitable for various Indian dishes, enhancing meal experience.
    Sources: Food Navigator, India Retailing
Summary
LUCKNOW'S AROURA ACHAR SINCE 1944 Mango Pickle is a strong contender in the traditional homemade pickle segment with its heritage, taste, and competitive pricing.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.285.00 Rs.285.00

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LUCKNOW'S AROURA ACHAR SINCE 1944 Mango Pickle-800g | Homemade Fresh And Tasty Mango Pickle, Crafted with Love, Free from Artificial Colors

Estimated Delivery: 2-3 days
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Rs.285.00 Rs.285.00