ArouRa Mango Pickle 400g

0 reviews
ArouRa Mango Pickle 400g
Smart Rank ⓘ 67/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the authentic taste of Lucknow's Auroura Achar since 1944 in the comfort of your home
  • Made with love and no artificial colors, this mango pickle is perfect for home use
  • Experience the traditional flavors of India with this 400g jar of delicious mango pickle
  • Bring a touch of nostalgia to your meals with this timeless recipe passed down through generations

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned traditional mango pickle with strong brand and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 254
Total / Avg 4.30★ 254
Consensus: 4.30★ from 254 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Authentic homemade taste
  • No artificial colors
  • Good quantity for the price

⚠️ What to Watch

  • Some found it too spicy
  • Packaging could be improved
  • Slightly expensive compared to other brands
Rs.170.00 Rs.170.00
Best price from Amazon.in Amazon.in
Details
About Product: ArouRa Achar is a popular brand in Lucknow known for its delicious mango pickle made with love since 1944. The 400g jar is perfect for home use, offering a taste of traditional homemade pickle. Key Features: - Made with fresh mangoes and a blend of authentic spices - No artificial colors or preservatives - Packed in a convenient 400g jar for easy storage and use - Brings the authentic flavors of Lucknow to your dining table For whom: This mango pickle is perfect for pickle lovers who enjoy the traditional taste of homemade pickles. It is ideal for those who appreciate authentic flavors and quality ingredients. Pros & Cons: Pros: - Delicious taste reminiscent of homemade pickles - Authentic recipe passed down through generations - Convenient packaging for easy storage and use Cons: - May contain seeds or spices that some people may not prefer - Limited availability outside of Lucknow region

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Home-made with no artificial colors, catering to health-conscious consumers. Retail360
Brand Strength 20 10 Established brand with a heritage of over 75 years. Brand Equity
Category Momentum 20 15 Growing demand for traditional Indian pickles in the market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium homemade pickles. Business Standard
Competition 10 6 Facing competition from both local homemade pickles and established brands. Grocery Times
Use-case Advantage 5 5 Versatile pickle suitable for various Indian dishes. FoodNavigator
Final Market Score 100 66/100 (3.30/5) Well-positioned traditional mango pickle with strong brand and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Home-made with no artificial colors, catering to health-conscious consumers.
    Sources: Retail360
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with a heritage of over 75 years.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional Indian pickles in the market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium homemade pickles.
    Sources: Business Standard
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from both local homemade pickles and established brands.
    Sources: Grocery Times
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile pickle suitable for various Indian dishes.
    Sources: FoodNavigator
Summary
Well-positioned traditional mango pickle with strong brand and competitive pricing.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.170.00 Rs.170.00

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LUCKNOW'S AROURA ACHAR SINCE 1944 Mango Pickle 400g for Home Use Home Made With Love No Artificial Colors

Estimated Delivery: 2-3 days
In Stock COD

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Rs.170.00 Rs.170.00