ArouRa Lemon Pickle 400g

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ArouRa Lemon Pickle 400g
Smart Rank ⓘ 60/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy authentic homemade lemon pickle made with love since 1944
  • No artificial colors used in this 400g jar of Lucknow's Auroura Achar
  • Enhance your meals with the traditional flavors of Lucknow
  • Bring a taste of heritage to your home with this premium product

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned traditional lemon pickle with strong brand loyalty in a competitive market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 114
Total / Avg 3.80★ 114
Consensus: 3.80★ from 114 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Authentic homemade taste
  • No artificial colors
  • Good quantity for the price

⚠️ What to Watch

  • Some found it too sour
  • Packaging could be improved
  • Limited availability in some areas
Rs.170.00 Rs.170.00
Best price from Amazon.in Amazon.in
Details


Key Features: - Made with fresh, handpicked lemons - No artificial colors or preservatives - Authentic recipe passed down since 1944 - Comes in a easy-to-use 400g jar

For whom: - Individuals who enjoy tangy and spicy flavors in their meals - Those looking for a high-quality, homemade lemon pickle - Anyone who prefers products without artificial additives

Pros: - Authentic taste with a long-standing traditional recipe - Made with care and love, perfect for home use - Convenient packaging makes it easy to store and use

Cons: - May be too spicy for those with a low tolerance for heat - Limited availability outside of Lucknow, India

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 Home-made with natural ingredients, no artificial colors FSSAI
Brand Strength 20 10 Established since 1944 with a loyal customer base Brand Equity
Category Momentum 20 15 Growing demand for traditional Indian pickles Mintel
Price Positioning 20 8 Competitively priced for the quality offered Retail360
Competition 10 10 Facing competition from both local and national pickle brands Grocery Times
Use-case Advantage 5 5 Versatile pickle suitable for various dishes Food & Beverage News
Final Market Score 100 66/100 (3.30/5) Well-positioned traditional lemon pickle with strong brand loyalty in a competitive market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: Home-made with natural ingredients, no artificial colors
    Sources: FSSAI
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established since 1944 with a loyal customer base
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for traditional Indian pickles
    Sources: Mintel
  • Price Positioning 8/20
    Weight: 20
    Contribution: 8
    Rationale: Competitively priced for the quality offered
    Sources: Retail360
  • Competition 10/10
    Weight: 10
    Contribution: 10
    Rationale: Facing competition from both local and national pickle brands
    Sources: Grocery Times
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile pickle suitable for various dishes
    Sources: Food & Beverage News
Summary
Well-positioned traditional lemon pickle with strong brand loyalty in a competitive market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.170.00 Rs.170.00

 GO TO STORE GO TO STORE

LUCKNOW'S AROURA ACHAR SINCE 1944 Lemon Pickle 400g for Home Use Home Made With Love No Artificial Colors

Estimated Delivery: 2-3 days
In Stock COD

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Rs.170.00 Rs.170.00