Loofah Back Scrubber for Shower Shellvcase Loofah on a Stick with Natural Loofah Sponge Exfoliating Body Sponge Scrubber With Long Wooden Handle Back Brush For Men Women in Bath Spa Shower 2 Pack

Loofah Back Scrubber for Shower Shellvcase Loofah on a Stick with Natural Loofah Sponge Exfoliating Body Sponge Scrubber With Long Wooden Handle Back Brush For Men Women in Bath Spa Shower 2 Pack

The Loofah Back Scrubber is a convenient tool for exfoliating and cleansing your back while in the shower. It comes with a long wooden handle and a natural loofah sponge, making it easy to reach all areas of your body for a thorough clean.

Key features of this product include the durable wooden handle, the soft yet effective loofah sponge, and the ergonomic design that allows for easy use. The 2 pack option ensures that you always have a spare on hand.

This Loofah Back Scrubber is suitable for both men and women who want to improve their skin health by exfoliating regularly. It is great for anyone who struggles to reach their back in the shower and wants a convenient solution.

Pros of this product include its durable construction, the double pack option, and the natural exfoliating properties of the loofah sponge. Cons may include the potential for the loofah sponge to wear out over time with frequent use.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Long handle and natural loofah are popular features in India.	GFK
Brand Strength	20	10	Established brands dominate this segment in India.	Euromonitor
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Retail360
Competition	10	6	Moderate competition from local and international brands in India.	Forbes
Use-case Advantage	5	5	Addresses the need for convenient back scrubbing in Indian households.	Gartner
Final Market Score	100	66/100 (3.30/5)	Competitively priced back scrubber with popular features for Indian market.

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