Logihair New Shampoo 100ml Pack of 2

Logihair New Shampoo 100ml Pack of 2

Logihair New Shampoo is a premium hair care product designed to nourish and rejuvenate your hair.

Key Features: 1. Contains natural ingredients like argan oil and keratin for healthy hair growth 2. Helps in repairing damaged hair and preventing breakage 3. Suitable for all hair types 4. Comes in a convenient pack of 2 bottles, each with 100ml of product

For whom: This shampoo is perfect for those who want to improve the overall health of their hair. Whether you have dry, damaged, or thin hair, Logihair New Shampoo can help revitalize your locks.

Pros: 1. Natural ingredients for nourishing hair 2. Helps in repairing damaged hair 3. Convenient pack of 2 bottles 4. Suitable for all hair types

Cons: 1. Some users may find the scent to be too strong 2. May not lather as much as other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like anti-dandruff and hair strengthening.	Beauty Insider
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from both local and international brands.	Business Today
Use-case Advantage	5	5	Addresses specific hair concerns like frizz and dryness effectively.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and key features, facing tough competition in growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—