Livon Professional Nourishing Serum for Women Men With Argan Shea Multivitamins For Softer Stronger Frizz free Hair No Paraben Sulphate or Mineral Oil All Hair Types 100ml

Livon Professional Nourishing Serum for Women Men With Argan Shea Multivitamins For Softer Stronger Frizz free Hair No Paraben Sulphate or Mineral Oil All Hair Types 100ml

Key Features: - Enriched with Argan oil, Shea butter, and multivitamins - Provides nourishment and strength to hair - Controls frizz and adds shine - Suitable for all hair types - Free from parabens, sulphates, and mineral oil

For whom: - Women and men looking to nourish and strengthen their hair - Those with frizzy hair looking for a solution - People with all hair types seeking a lightweight serum

Pros: - Lightweight formula that doesn't weigh down hair - Nourishes and strengthens hair - Controls frizz for a smoother look - Free from harmful chemicals

Cons: - Some may find the scent too strong - May not work as well for extremely dry or damaged hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a blend of nourishing ingredients suitable for all hair types.	Euromonitor
Brand Strength	20	18	Livon is a well-known brand with a strong presence in the Indian market.	Brandwatch
Category Momentum	20	15	Hair serums growing in demand due to increased focus on hair care.	Mintel
Price Positioning	20	10	Competitively priced compared to similar serums in the market.	Kantar
Competition	10	8	Facing competition from both established and emerging hair serum brands.	Nielsen
Use-case Advantage	5	5	Addresses common hair concerns like frizz and dryness effectively.	GfK
Final Market Score	100	76/100 (3.80/5)	Livon Professional Nourishing Serum is well-positioned in the competitive Indian hair serum market.

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