Liril Lemon Tea Tree Oil Soap 125 g Pack of 6

Liril Lemon Tea Tree Oil Soap 125 g Pack of 6

Liril Lemon Tea Tree Oil Soap is a refreshing and invigorating soap that combines the zesty fragrance of lemon with the soothing properties of tea tree oil.

Key Features: - Contains natural ingredients - Cleanses and moisturizes the skin - Refreshing lemon scent - Antimicrobial properties of tea tree oil

For whom: This soap is perfect for individuals looking for a natural and refreshing way to cleanse their skin. It is suitable for all skin types and can be used by both men and women.

Pros: - Refreshing scent - Nourishing ingredients - Antimicrobial properties - Suitable for all skin types

Cons: - Some may find the scent too strong - May dissolve quickly if left in water for too long

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of tea tree oil and lemon provides a unique selling point for skin benefits.	Hindustan Times
Brand Strength	20	15	Liril is a well-established brand in the Indian soap market known for quality and freshness.	Brand Equity
Category Momentum	20	10	Solid soap bars are a staple in Indian households with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 6, making it attractive for budget-conscious consumers.	Business Standard
Competition	10	6	Faces competition from other established soap brands offering similar natural ingredient-based products.	Livemint
Use-case Advantage	5	5	Offers refreshing and skin-nourishing properties suitable for daily use in Indian climate.	The Economic Times
Final Market Score	100	66/100 (3.30/5)	Liril Lemon Tea Tree Oil Soap Pack offers a balanced mix of natural ingredients and affordability in the Indian soap market.

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