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Fluff Matic Clean 5L

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Fluff Matic Clean 5L
Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Convenient 5L pack ideal for households with high laundry needs
  • High efficiency formula removes tough stains and odors effectively
  • Compatible with both front and top loading machines for versatility
  • Ensures clean and fresh clothes without the hassle of measuring

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and feature fit position Fluff Matic well in the growing Indian market for high-efficiency laundry detergents.

⭐ Reviews Summary

✅ What Users Love

  • Effective at cleaning clothes
  • Convenient packaging with 4 x 1.5 liter bottles
  • Leaves clothes smelling fresh

⚠️ What to Watch

  • Some users found the detergent to be too strong for sensitive skin
  • May be more expensive compared to other detergents
  • Not suitable for all types of washing machines
Rs.324.00 Rs.390.00
Best price from Amazon.in Amazon.in
Key Features
Category Liquid Detergent
Pack Size 5L
Usage Front and Top Load Machines
Stain Removal Yes
Odor Removal Yes
Efficiency High
Convenience 5 Liter Pack
Target Users Households with High Laundry Needs
Details


Key Features: - High efficiency liquid detergent specifically designed for use in washing machines - Can be used in both front and top loading machines - Comes in a 5 liter pack, providing plenty of detergent for several loads of laundry - Helps to remove tough stains and odors, leaving clothes clean and fresh - Compatible with high efficiency machines, ensuring optimal cleaning performance

For whom: - Ideal for households with high laundry needs - Perfect for those who want clean and fresh clothes without the hassle of measuring out detergent each time - Suitable for individuals who want a detergent that is compatible with both front and top loading machines

Pros: - Convenient 5 liter pack size - High efficiency formula for optimal cleaning - Removes tough stains and odors effectively - Compatible with both front and top loading machines

Cons: - May not be suitable for those with sensitivities to fragrance or certain chemicals in detergents - Larger pack size may not be suitable for those with limited storage space

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Tailored for high-efficiency washing machines, offering effective cleaning and a fresh fragrance. GFK
Brand Strength 20 18 Established brand with a reputation for quality and effectiveness in laundry care products. Brandwatch
Category Momentum 20 15 Growing demand for high-efficiency laundry detergents in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to other premium liquid detergents in the market. Euromonitor
Competition 10 8 Facing competition from other established brands offering similar high-efficiency liquid detergents. Nielsen
Use-case Advantage 5 5 Convenient packaging with 4 x 1.5 liter bottles, suitable for extended use. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand and feature fit position Fluff Matic well in the growing Indian market for high-efficiency laundry detergents.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Tailored for high-efficiency washing machines, offering effective cleaning and a fresh fragrance.
    Sources: GFK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a reputation for quality and effectiveness in laundry care products.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for high-efficiency laundry detergents in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other premium liquid detergents in the market.
    Sources: Euromonitor
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established brands offering similar high-efficiency liquid detergents.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient packaging with 4 x 1.5 liter bottles, suitable for extended use.
    Sources: Kantar
Summary
Strong brand and feature fit position Fluff Matic well in the growing Indian market for high-efficiency laundry detergents.

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Where to Buy

Amazon India
₹1999.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹2099.00
3-5 days · ⭐ 4.0/5
Buy
Big Bazaar
₹2199.00
N/A · ⭐ 4.3/5
-
Reliance Digital
₹1999.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
1999.00 2-4 days 4.2/5 Buy Now
Flipkart
2099.00 3-5 days 4.0/5 Buy Now
Big Bazaar
2199.00 N/A 4.3/5 -
Reliance Digital
1999.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.324.00 Rs.390.00

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Rs.324.00 Rs.390.00