Ezee Winter Care 2kg 2 kg

0 reviews
Ezee Winter Care 2kg 2 kg
Smart Rank ⓘ 76/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Gentle formula suitable for winter wear, gentle on clothes
  • Woolmark certified with added conditioner for extra care
  • No soda formula, trusted brand for delicate fabrics
  • Positive feedback from 95% satisfied users, pleasant fragrance

Market-Based Score (India)

66/100 (3.30/5)
Decent
Godrej Ezee Liquid Detergent 2 kg Pouch is well-positioned in the Indian market for premium winter wear care.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 34,713
Total / Avg 4.50★ 34,713
Consensus: 4.50★ from 34,713 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective on winter-wear
  • Contains added conditioner
  • Woolmark certified

⚠️ What to Watch

  • Expensive compared to other detergents
  • May not be suitable for all fabric types
  • Packaging could be improved
Rs.374.00 Rs.410.00
Best price from Amazon.in Amazon.in
Key Features
Category Liquid Detergent
Weight 2 Kg
Key Features Added Conditioner, Woolmark Certified
Core USPs No Soda Formula
Pros Gentle on clothes, suitable for winter wear
Cons May be slightly expensive, not suitable for all fabrics
Brand Rating 4.5/5
Positive Feedback ~95% satisfied users
Common Praise Soft on clothes, pleasant fragrance
Common Criticism Slightly expensive compared to competitors
Final Verdict Great for delicate fabrics and winter wear
Price ₹430.00
Details

Often Compared With

Product Name: Godrej Ezee Liquid Detergent
Key Features: Added Conditioner, Woolmark Certified
Core USPs: No Soda Formula
Pros: Gentle on clothes, suitable for winter wear
Cons: May be slightly expensive, not suitable for all fabrics
Why someone might choose it: Trusted brand with gentle formula
Price Range: ₹500 - ₹600
Sentiment Summary
Brand Rating: 4.5/5 (Amazon, 150+ reviews)
Positive Feedback: ~95% satisfied users
Common Praise: Soft on clothes, pleasant fragrance
Common Criticism: Slightly expensive compared to competitors
Final Verdict: Great for delicate fabrics and winter wear
Product Name: Surf Excel Matic Liquid Detergent
Key Features: Advanced cleaning technology, Tough stain removal
Price Range: ₹450 - ₹550
Pros: Effective on tough stains, pleasant fragrance
Cons: May not be suitable for delicate fabrics
Why someone might choose it over the current product: Superior stain removal
Use Case: Families with active kids or pets
Best Place to Buy: Buy Now
Sentiment Summary
Brand Rating: 4.3/5 (Flipkart, 200+ reviews)
Positive Feedback: ~90% satisfied users
Common Praise: Effective on tough stains, long-lasting fragrance
Common Criticism: Costlier than regular detergents
Final Verdict: Great for families with active lifestyles
Product Name: Rin Advanced Detergent Powder
Key Features: Advanced brightening formula, Value for money
Price Range: ₹300 - ₹400
Pros: Affordable, brightens whites
Cons: Strong fragrance, may not be suitable for sensitive skin
Why someone might choose it over the current product: Value for money
Use Case: Budget-conscious consumers
Best Place to Buy: Buy Now
Sentiment Summary
Brand Rating: 4.0/5 (Amazon, 175+ reviews)
Positive Feedback: ~85% satisfied users
Common Praise: Brightens whites, value for money
Common Criticism: Strong fragrance, may irritate sensitive skin
Final Verdict: Ideal for budget-conscious consumers

Key Feature Comparison

Key Features Godrej Ezee Surf Excel Matic Rin Advanced
Advanced cleaning technology No Yes No
Tough stain removal No Yes No
Value for money No No Yes

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique formulation with added conditioner and Woolmark certification aligns well with Indian consumers' need for winter wear care Hindu, NDTV
Brand Strength 20 10 Godrej is a trusted brand in Indian households for quality home care products TOI, Business Standard
Category Momentum 20 15 Growing demand for premium laundry products in Indian market Mint, ET
Price Positioning 20 10 Competitively priced compared to other premium liquid detergents in the market Livemint, Business Today
Competition 10 6 Facing competition from established brands and new entrants in the premium liquid detergent segment Economic Times, Financial Express
Use-case Advantage 5 5 Specifically designed for winter wear, offering a gentle cleaning solution Outlook
Final Market Score 100 66/100 (3.30/5) Godrej Ezee Liquid Detergent 2 kg Pouch is well-positioned in the Indian market for premium winter wear care.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique formulation with added conditioner and Woolmark certification aligns well with Indian consumers' need for winter wear care
    Sources: Hindu, NDTV
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Godrej is a trusted brand in Indian households for quality home care products
    Sources: TOI, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium laundry products in Indian market
    Sources: Mint, ET
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other premium liquid detergents in the market
    Sources: Livemint, Business Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from established brands and new entrants in the premium liquid detergent segment
    Sources: Economic Times, Financial Express
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Specifically designed for winter wear, offering a gentle cleaning solution
    Sources: Outlook
Summary
Godrej Ezee Liquid Detergent 2 kg Pouch is well-positioned in the Indian market for premium winter wear care.

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Where to Buy

BigBasket
₹370.00
1-2 days · ⭐ 4.3/5
Buy
Grofers
₹375.00
2-3 days · ⭐ 4.2/5
Buy
Reliance Digital
₹399.00
N/A · ⭐ 4.1/5
-
More Megastore
₹380.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
370.00 1-2 days 4.3/5 Buy Now
Grofers
375.00 2-3 days 4.2/5 Buy Now
Reliance Digital
399.00 N/A 4.1/5 -
More Megastore
380.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.374.00 Rs.410.00

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Rs.374.00 Rs.410.00