Lihan Rozana Basmati Rice 1kg - Everyday Aroma

0 reviews

Smart Rank ⓘ 44/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy rich aroma and authentic taste in every meal with Lihan Rozana Basmati Rice
Short grain and lightly broken for a perfect texture in khichdi and pulao dishes
Ideal for daily meals, adding a touch of luxury to your regular cooking routine
Experience the goodness of high-quality basmati rice at an affordable price point

Market-Based Score (India)

66/100 (3.30/5)

Decent

Lihan Rozana Basmati Rice, 1kg is a competitive product in the Indian basmati rice market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	5★	1
Total / Avg	5.00★	1

Consensus: 5.00★ from 1 total reviews

Rs.149.00 Rs.219.00

Best price from

Amazon.in

Details

About Product: Lihan Rozana Basmati Rice offers a high-quality everyday rice option with a rich aroma and authentic flavor. The short grain rice is lightly broken, making it ideal for a variety of dishes.

Key Features: - Rich aroma and authentic Basmati flavor - Short grain rice that is lightly broken - Perfect for daily meals, khichdi, and pulao

For whom: This product is suitable for anyone looking for a high-quality Basmati rice option for their daily meals. It is perfect for busy households looking for a quick and easy rice option.

Pros: - Rich aroma and authentic flavor - Versatile for a variety of dishes - Convenient packaging size of 1kg Cons: - Short grain may not be preferred by those who prefer longer grains for certain dishes. - Lightly broken grains may not be suitable for dishes that require whole grains.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ideal for daily meals, khichdi, and pulao due to short grain and rich aroma.	NDTV Food, Times of India
Brand Strength	20	10	Established brand with good reputation for quality.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for basmati rice in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for the quality offered.	CNBC TV18, Moneycontrol
Competition	10	6	Facing competition from other established basmati rice brands.	Livemint, Financial Express
Use-case Advantage	5	5	Versatile usage for various Indian dishes.	The Indian Express
Final Market Score	100	66/100 (3.30/5)	Lihan Rozana Basmati Rice, 1kg is a competitive product in the Indian basmati rice market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Ideal for daily meals, khichdi, and pulao due to short grain and rich aroma.

Sources: NDTV Food, Times of India
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with good reputation for quality.

Sources: The Economic Times, Hindu Business Line
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for basmati rice in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for the quality offered.

Sources: CNBC TV18, Moneycontrol
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established basmati rice brands.

Sources: Livemint, Financial Express
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile usage for various Indian dishes.

Sources: The Indian Express

Summary

Lihan Rozana Basmati Rice, 1kg is a competitive product in the Indian basmati rice market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Lihan Rozana Basmati Rice, 1kg ? Everyday Basmati with Rich Aroma \| Short Grain, Lightly Broken \| Ideal for Daily Meals, Khichdi & Pulao Estimated Delivery: 2-3 days In Stock	Rs.149.00 Rs.219.00 COD	GO TO STORE GO TO STORE
Lihan Rozana Basmati Rice, 1kg ? Everyday Basmati with Rich Aroma \| Short Grain, Lightly Broken \| Ideal for Daily Meals, Khichdi & Pulao Estimated Delivery: 2-3 days In Stock COD