Lifebuoy Total 10 Germ Protection Bathing Soap Bar 125 g Combo Pack of 7 Protects Against Viruses and Germs Combo Offer

Lifebuoy Total 10 Germ Protection Bathing Soap Bar 125 g Combo Pack of 7 Protects Against Viruses and Germs Combo Offer

Lifebuoy Total 10 Germ Protection Bathing Soap Bar is a powerful soap that provides total protection against germs and viruses. Each 125g bar is formulated to keep your skin clean and healthy.

Key Features: - Contains advanced germ protection ingredients - Provides up to 100% protection against germs and viruses - Cleanses thoroughly without drying out the skin - Refreshing fragrance that lasts long after bath

This soap is suitable for individuals of all ages who want to ensure they are protected from harmful germs and viruses. It is especially beneficial for those with sensitive skin or those prone to infections.

Pros: - Long-lasting protection against germs - Gentle on the skin - Refreshing fragrance - Affordable combo pack option available Cons: - Some users may find the scent too strong - The soap can dissolve quickly if left in water for long periods of time

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The Total 10 Germ Protection and virus protection feature align well with current consumer hygiene needs.	Business Today, CNBC TV18
Brand Strength	20	15	Lifebuoy is a trusted brand known for germ protection, resonating well with Indian consumers.	The Economic Times, Hindu Business Line
Category Momentum	20	10	Solid soap bars are a staple in Indian households, with consistent demand.	Mint, Business Standard
Price Positioning	20	10	The combo pack of 7 offers good value for money, appealing to price-conscious Indian consumers.	Livemint, Financial Express
Competition	10	6	Facing competition from other established soap brands offering similar germ protection claims.	Business Standard, The Economic Times
Use-case Advantage	5	5	The soap's virus and germ protection properties cater to the heightened hygiene concerns in the current scenario.	The Times of India, India Today
Final Market Score	100	66/100 (3.30/5)	Lifebuoy Total 10 soap offers strong brand trust, relevant features, and competitive pricing in the Indian solid soap bar market.

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