Lifebuoy Lemon Fresh Antibacterial Body Wash 300ml

Lifebuoy Lemon Fresh Antibacterial Body Wash 300ml

- Lifebuoy Lemon Fresh Antibacterial Body Wash is a refreshing and invigorating body wash that effectively cleanses and protects the skin from bacteria.

- Key Features: - Contains antibacterial properties to help keep the skin clean and healthy - Infused with the zesty scent of lemon for a refreshing shower experience - Formulated to maintain the skin's natural moisture balance - Suitable for daily use and for all skin types

- For whom: - Ideal for individuals looking for a body wash that not only cleanses but also provides antibacterial protection - Suitable for those who enjoy citrus-scented products - Recommended for individuals with active lifestyles or those exposed to germs and bacteria

- Pros: - Effectively cleanses and protects the skin from bacteria - Refreshing lemon scent invigorates the senses - Maintains the skin's natural moisture balance - Suitable for daily use and all skin types

- Cons: - Some individuals may find the lemon scent too strong - May not provide intense moisture for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lemon Fresh variant and 300ml size align well with consumer preferences.	Euromonitor
Brand Strength	20	18	Lifebuoy is a well-established brand known for antibacterial products.	Brandwatch
Category Momentum	20	15	Growing demand for antibacterial body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar antibacterial body wash gels.	Kantar
Competition	10	0	Intense competition from other antibacterial body wash gel brands in the market.	Nielsen
Use-case Advantage	5	3	Offers long-lasting freshness and germ protection for daily use.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong brand and feature fit position Lifebuoy Lemon Fresh well in the Indian body wash gel market.

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