Lavie Sport Iris 35L Purple Backpack | Fits Upto 15 Inch Laptop | Organizer & Bottle Holder |Rain Cover | Gift for Men, Women, Boys, Girls | Laptop Sleeve for School & College

The Lavie Sport Iris 35L Purple Backpack is a stylish and versatile bag perfect for everyday use. With a capacity of 35L, it can easily fit a 15-inch laptop along with all your essentials.

Key Features:
- Fits up to a 15-inch laptop
- Multiple organizer compartments
- Bottle holder for easy access
- Comes with a rain cover for protection
For whom:
This backpack is suitable for men, women, boys, and girls looking for a spacious and durable bag for school or college. The stylish purple color adds a fun touch to any outfit.

Pros:
- Ample storage space for all your belongings
- Comfortable padded shoulder straps
- Durable construction for long-lasting use
Cons:
- May be too large for those looking for a smaller everyday bag
- The purple color may not appeal to everyone's taste

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Features like laptop sleeve, organizer, and rain cover meet market expectations.	IDC, Canalys
Brand Strength & Distribution	20	18	Lavie's strong brand presence and wide distribution network in India.	Mintel, Statista
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	16	Competitively priced compared to similar backpacks in the Indian market.	Euromonitor, Mintel
Competitive Intensity / Alternatives	10	4	Facing strong competition from established and emerging brands in the segment.	GfK, Euromonitor
Use-case/OS Advantage	5	3	Versatile design suitable for various users and purposes.	Statista
Final Market Score	100	76/100 (3.80/5)	Lavie Sport Iris 35L Purple Backpack is well-positioned in the Indian laptop backpack market.

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