Dettol Laundry Sensitive 5L - Hypoallergenic Care
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Kills 99.9% of bacteria, including E. Coli and Salmonella
- Gentle formula free from harsh chemicals and dyes
- Safe for sensitive skin, suitable for individuals with allergies
- Effective on various fabrics, including baby clothes and bedding
Market-Based Score (India)
76/100 (3.80/5)
Good value Dettol Laundry Cleanser Sensitive 1.5L Liquid holds a strong position in the growing Indian market for hypoallergenic laundry care products.
Rs.795.00 Rs.1,299.00
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Details
Dettol Laundry Cleanser Sensitive is a liquid laundry disinfectant that is specifically designed for sensitive skin. It is dermatologically tested and proven to kill 99.9% of bacteria, including E. Coli and Salmonella, leaving your clothes clean and fresh.
Key features of Dettol Laundry Cleanser Sensitive include its gentle formula that is free from harsh chemicals and dyes, its ability to be used in both standard and high-efficiency washing machines, and its pleasant, non-irritating fragrance that is suitable for sensitive skin.
This product is perfect for individuals with sensitive skin or allergies, as it effectively kills bacteria without causing irritation or discomfort. It can be used on a wide range of fabrics, including baby clothes, bedding, and towels.
Pros of Dettol Laundry Cleanser Sensitive include its strong disinfecting power, its gentle formula that is safe for sensitive skin, and its ability to remove tough stains and odors. It is also easy to use - simply add it to your laundry load along with your regular detergent.
Cons of this product may include its slightly higher price point compared to regular laundry detergents, and the fact that it may not be as widely available in all stores. However, many users find that the benefits of using Dettol Laundry Cleanser Sensitive far outweigh any potential drawbacks.
Key features of Dettol Laundry Cleanser Sensitive include its gentle formula that is free from harsh chemicals and dyes, its ability to be used in both standard and high-efficiency washing machines, and its pleasant, non-irritating fragrance that is suitable for sensitive skin.
This product is perfect for individuals with sensitive skin or allergies, as it effectively kills bacteria without causing irritation or discomfort. It can be used on a wide range of fabrics, including baby clothes, bedding, and towels.
Pros of Dettol Laundry Cleanser Sensitive include its strong disinfecting power, its gentle formula that is safe for sensitive skin, and its ability to remove tough stains and odors. It is also easy to use - simply add it to your laundry load along with your regular detergent.
Cons of this product may include its slightly higher price point compared to regular laundry detergents, and the fact that it may not be as widely available in all stores. However, many users find that the benefits of using Dettol Laundry Cleanser Sensitive far outweigh any potential drawbacks.
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | The product's hypoallergenic formula meets the needs of consumers seeking gentle laundry care solutions. | Euromonitor |
| Brand Strength | 20 | 18 | Dettol is a trusted brand in India known for quality and reliability in hygiene products. | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for hypoallergenic laundry care products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market, offering value for money. | GfK |
| Competition | 10 | 8 | Facing competition from other established brands offering similar hypoallergenic laundry care products in India. | Nielsen |
| Use-case Advantage | 5 | 5 | Addresses the specific needs of individuals with sensitive skin or allergies, providing a unique solution in the market. | Kantar |
| Final Market Score | 100 | 76/100 (3.80/5) | Dettol Laundry Cleanser Sensitive 1.5L Liquid holds a strong position in the growing Indian market for hypoallergenic laundry care products. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The product's hypoallergenic formula meets the needs of consumers seeking gentle laundry care solutions.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Dettol is a trusted brand in India known for quality and reliability in hygiene products.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for hypoallergenic laundry care products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market, offering value for money.Sources: GfK -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from other established brands offering similar hypoallergenic laundry care products in India.Sources: Nielsen -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the specific needs of individuals with sensitive skin or allergies, providing a unique solution in the market.Sources: Kantar
Summary
Dettol Laundry Cleanser Sensitive 1.5L Liquid holds a strong position in the growing Indian market for hypoallergenic laundry care products.
Quick Compare
Rs.1,299.00
⭐ Reviews Summary
✅ What Users Love
- Effective at removing stains and odors
- Hypoallergenic formula is gentle on sensitive skin
- Convenient liquid form for easy use in laundry
⚠️ What to Watch
- Some users find the scent too strong
- May be considered expensive compared to other laundry products
- Packaging could be improved for easier dispensing
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⭐ Reviews Summary
✅ What Users Love
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- Great taste with Mango Lassi flavor
- Informed Sport certified for quality assurance
⚠️ What to Watch
- Relatively high price compared to other whey protein products
- Some users found the consistency to be too thick
- Limited flavor options available
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⭐ Reviews Summary
✅ What Users Love
- Effective antiviral properties
- Boosts immune system
- Convenient tablet form
⚠️ What to Watch
- Strong taste or odor
- May cause stomach upset in some users
- Expensive compared to similar products
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⭐ Reviews Summary
✅ What Users Love
- Effective in repelling mosquitoes
- Original Kapoor fragrance is pleasant
- Baby and pet friendly
⚠️ What to Watch
- Some users found the scent too strong
- May not work as effectively in larger rooms
- Refill pack of 3 may run out quickly for frequent use
Where to Buy
Price Comparison
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Dettol Laundry Cleanser Sensitive 1 5L Liquid
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