Lattafa Najdia Intense for Men Eau De Parfum Spray 100ML

Lattafa Najdia Intense for Men Eau De Parfum Spray 100ML

Lattafa Najdia Intense for Men Eau De Parfum Spray 100ML is a luxurious and long-lasting fragrance that exudes masculinity and sophistication.

Key Features: - Top notes of bergamot, lemon, and juniper berries - Heart notes of lavender, orange blossom, and nutmeg - Base notes of musk, amber, and patchouli - Long-lasting scent that lingers all day

For whom: This fragrance is perfect for the modern man who appreciates a bold and distinctive scent that will make a statement wherever he goes.

Pros: - Long-lasting fragrance that lasts all day - Luxurious and sophisticated scent - Great value for the price

Cons: - Some may find the scent too strong for everyday wear - Not suitable for those who prefer lighter, fresher scents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian male consumers.	Kantar
Brand Strength	20	10	Lattafa is a recognized brand in the Indian perfume market.	Euromonitor
Category Momentum	20	15	Strong growth in men's perfume segment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar offerings in India.	GfK
Competition	10	6	Facing moderate competition from established and new brands.	IRI
Use-case Advantage	5	5	Addresses specific fragrance needs of Indian men.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Lattafa Najdia Intense for Men Eau De Parfum Spray 100ML holds a strong position in the growing Indian men's perfume market.

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