Lattafa Maahir Long Lasting Perfume For Men Women Eau De Parfum 100ml

Lattafa Maahir Long Lasting Perfume For Men Women Eau De Parfum 100ml

Key Features: - Long-lasting fragrance - Unisex scent - Eau de Parfum concentration - Comes in a 100ml bottle

For whom: - Men and women who appreciate a strong, lasting fragrance - Perfect for day or night wear - Ideal for those who prefer unisex scents

Pros: - Long-lasting fragrance means you only need a few sprays - Unisex scent makes it versatile for anyone to wear - Eau de Parfum concentration ensures a high quality scent

Cons: - Some may find the scent too strong for their liking - May be on the pricier side compared to other perfumes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	100ml size and long-lasting formula align with Indian consumer preferences.	Euromonitor
Brand Strength	20	18	Lattafa known for quality and long-lasting perfumes in India.	Brandwatch
Category Momentum	20	15	Growing demand for unisex fragrances in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar long-lasting perfumes in India.	Kantar
Competition	10	8	Facing moderate competition from established and emerging perfume brands in India.	Forbes
Use-case Advantage	5	5	Versatile fragrance suitable for both men and women in Indian market.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with suitable features and pricing, facing moderate competition in growing unisex fragrance segment.

Factor	Rating (out of 5)	Notes
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