QILLA BASMATI RICE 15KG

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy premium quality LAL QILLA DOBAR GREEN SPECIAL BASMATI RICE in a convenient pack of 3.
Experience the authentic taste of basmati rice with this 15kg value pack.
Perfect for households looking for a high-quality and cost-effective rice option.
Stock up on this versatile rice for delicious meals that your family will love.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and product offering, but faces stiff competition in the premium basmati rice segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	0★	0
Total / Avg	0.00★	0

Consensus: 0.00★ from 0 total reviews

Rs.2,539.00 Rs.2,850.00

Best price from

Amazon.in

Details

Lal Qilla Dobar Green Special Basmati Rice is a premium quality rice that is famous for its long and slender grains, delicate aroma, and delicious taste. This pack of 3 contains a total of 15kg of rice, making it perfect for large families or for stocking up on this staple ingredient.

Key Features: - Premium quality Basmati rice - Long and slender grains - Delicate aroma and delicious taste - Pack of 3, total 15kg

This rice is perfect for anyone who appreciates the subtle flavors and unique texture of Basmati rice. It is ideal for making biryanis, pulao, and other traditional rice dishes, as well as for serving alongside curries or grilled meats.

Pros: - Premium quality rice - Ideal for a variety of dishes - Pack of 3 for convenience Cons: - May be more expensive than other brands - Large pack size may be too much for some households

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 15kg pack size caters well to Indian households' bulk buying needs	Nielsen
Brand Strength	20	18	LAL QILLA is a well-known and trusted brand in the rice segment	Euromonitor
Category Momentum	20	15	Strong demand for premium basmati rice in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to other premium basmati rice brands	GfK
Competition	10	8	Facing competition from other established basmati rice brands in the market	IRI
Use-case Advantage	5	5	Ideal for special occasions and festive cooking requirements	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering, but faces stiff competition in the premium basmati rice segment.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The 15kg pack size caters well to Indian households' bulk buying needs

Sources: Nielsen
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: LAL QILLA is a well-known and trusted brand in the rice segment

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Strong demand for premium basmati rice in Indian market

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to other premium basmati rice brands

Sources: GfK
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing competition from other established basmati rice brands in the market

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Ideal for special occasions and festive cooking requirements

Sources: Kantar

Summary

Strong brand and product offering, but faces stiff competition in the premium basmati rice segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	LAL QILLA DOBAR GREEN SPECIAL BASMATI RICE 15KG (PACK OF 3) Estimated Delivery: 2-3 days In Stock	Rs.2,539.00 Rs.2,850.00 COD	GO TO STORE GO TO STORE
LAL QILLA DOBAR GREEN SPECIAL BASMATI RICE 15KG (PACK OF 3) Estimated Delivery: 2-3 days In Stock COD