QILLA Basmati Rice 5Kg Pack - Old Malai

0 reviews
QILLA Basmati Rice 5Kg Pack - Old Malai
Smart Rank ⓘ 60/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the authentic taste of traditional Basmati rice with the LAL. QILLA pack
  • Get 2 packs of 5kg each to ensure you always have premium quality rice on hand
  • Experience the rich aroma and long grains that make every meal special
  • Invest in quality rice that elevates your cooking and dining experience

Market-Based Score (India)

66/100 (3.30/5)
Decent
LAL. QILLA Traditional Basmati Rice 5Kg Pack Of 2 Old Malai holds strong in a competitive market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 57
Total / Avg 4.40★ 57
Consensus: 4.40★ from 57 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality basmati rice
  • Good value for money with pack of 2
  • Nice aroma and taste

⚠️ What to Watch

  • Packaging could be improved
  • Some complaints of rice being broken
  • Longer cooking time compared to other brands
Rs.2,440.00 Rs.2,440.00
Best price from Amazon.in Amazon.in
Details
LAL QILLA Traditional Basmati Rice is a premium quality rice that is known for its long grains and delicate texture. It is sourced from the finest basmati fields in India and processed with care to ensure that every grain is of top-notch quality.

Key Features:
- Premium quality basmati rice
- Extra-long grains with a delicate texture
- Sourced from the finest basmati fields in India
- Carefully processed to maintain quality and flavor

For Whom:
LAL QILLA Traditional Basmati Rice is perfect for anyone who enjoys high-quality rice with a fragrant aroma and a fluffy texture. It is a favorite among rice connoisseurs and those who appreciate the subtle nuances of basmati rice.

Pros:
- Excellent quality and taste
- Versatile for different types of cuisine
- Delicate texture and aroma
- Comes in a convenient pack of 2 for larger households

Cons:
- Higher price point compared to regular rice varieties
- Might not be suitable for those looking for budget-friendly options
- Limited availability in some regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Packaging of 5kg x 2 suits family consumption needs Business Today, Hindu Business Line
Brand Strength 20 15 LAL. QILLA is a well-established brand known for quality Economic Times, Livemint
Category Momentum 20 10 Strong demand for traditional basmati rice in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar basmati rice brands Financial Express, India Today
Competition 10 6 Facing competition from other established basmati rice brands The Hindu, Times of India
Use-case Advantage 5 5 Ideal for special occasions and festive meals Outlook, The Tribune
Final Market Score 100 66/100 (3.30/5) LAL. QILLA Traditional Basmati Rice 5Kg Pack Of 2 Old Malai holds strong in a competitive market segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Packaging of 5kg x 2 suits family consumption needs
    Sources: Business Today, Hindu Business Line
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: LAL. QILLA is a well-established brand known for quality
    Sources: Economic Times, Livemint
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Strong demand for traditional basmati rice in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar basmati rice brands
    Sources: Financial Express, India Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from other established basmati rice brands
    Sources: The Hindu, Times of India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Ideal for special occasions and festive meals
    Sources: Outlook, The Tribune
Summary
LAL. QILLA Traditional Basmati Rice 5Kg Pack Of 2 Old Malai holds strong in a competitive market segment.

Price Comparison

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Rs.2,440.00 Rs.2,440.00

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LAL. QILLA (DEVICE OF QILLA)Traditional Basmati Rice 5Kg Pack Of 2 Old Malai

Estimated Delivery: 2-3 days
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Rs.2,440.00 Rs.2,440.00