Lakme Glycolic Illuminate Facewash with Glycolic Acid Glycolic Acid Face Wash for Exfoliating Dull Skin Gentle Cleanser for Glowing Skin 100gm

This Lakme Glycolic Illuminate Facewash is specially formulated with glycolic acid to gently exfoliate dull skin, leaving it refreshed and glowing.

Key Features: - Contains glycolic acid for gentle exfoliation - Helps in removing dead skin cells - Leaves skin refreshed and glowing - Suitable for all skin types

For whom: This facewash is suitable for anyone looking to revive their dull skin and achieve a glowing complexion. It is gentle enough for daily use and works well for all skin types.

Pros: - Gentle exfoliation - Leaves skin feeling refreshed - Helps in achieving a glowing complexion - Suitable for all skin types

Cons: - May not be suitable for sensitive skin types - Some users may experience mild tingling sensation due to glycolic acid

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Glycolic acid and gentle cleansing suitable for Indian consumers seeking glowing skin.	Vogue India
Brand Strength	20	18	Lakme's strong brand reputation in skincare products in India.	Brand Equity
Category Momentum	20	15	Growing demand for exfoliating facewashes in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar exfoliating facewashes in India.	Retail360
Competition	10	8	Facing competition from other established brands offering similar exfoliating facewashes in India.	Beauty Insider
Use-case Advantage	5	5	Addresses the need for exfoliating dull skin with a gentle cleanser.	Elle India
Final Market Score	100	76/100 (3.80/5)	Lakme Glycolic Illuminate Facewash is well-positioned in the growing Indian market for exfoliating facewashes.

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