Lacto Calamine Vitamin C Foaming Face wash Brightens skin control blackheads whiteheads With Built in foaming Brush Sulphate free face wash Paraben Free 150 ml x Pack of 1

Lacto Calamine Vitamin C Foaming Facewash is a gentle yet effective formula that brightens the skin while controlling blackheads and whiteheads. It comes with a built-in foaming brush for easy application and thorough cleansing. The face wash is also sulphate-free and paraben-free, making it suitable for all skin types.
Key Features: - Contains Vitamin C to brighten the skin - Controls blackheads and whiteheads - Comes with a built-in foaming brush - Sulphate-free and paraben-free - Suitable for all skin types
For whom: This face wash is ideal for anyone looking to brighten their skin while effectively controlling blackheads and whiteheads. The gentle formula is suitable for all skin types, including sensitive skin.
Pros: - Brightens the skin - Controls blackheads and whiteheads - Comes with a convenient foaming brush - Sulphate-free and paraben-free - Suitable for all skin types
Cons: - Some users may prefer a different texture or consistency in their face wash - The built-in foaming brush may not be preferred by everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin C and foaming brush are popular features in face washes.	Euromonitor
Brand Strength	20	18	Lacto Calamine is a trusted brand in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing competition from other established face wash brands in India.	Nielsen
Use-case Advantage	5	5	Addresses common skin issues like blackheads and whiteheads effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Lacto Calamine Vitamin C Face Wash is well-positioned in the growing Indian skincare market.

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