La Roche Posay Lipikar Wash AP Body Face Wash with Pump Gentle Cleanser with Shea Butter Niacinamide for Extra Dry Skin Allergy Tested

La Roche Posay Lipikar Wash AP Body Face Wash with Pump Gentle Cleanser with Shea Butter Niacinamide for Extra Dry Skin Allergy Tested

La Roche Posay Lipikar Wash AP Body Face Wash with Pump is a gentle cleanser specifically formulated for extra dry skin. Infused with shea butter and niacinamide, this body wash helps to nourish and hydrate the skin while gently cleansing without stripping away its natural oils. It is allergy tested and suitable for sensitive skin.

Key Features: - Formulated for extra dry skin - Contains shea butter and niacinamide - Gentle and nourishing - Allergy tested and suitable for sensitive skin

For whom: This body wash is ideal for those with extra dry or sensitive skin who are looking for a gentle cleanser that won't strip away their skin's natural oils. It is suitable for both adults and children.

Pros: - Hydrates and nourishes the skin - Gentle formula - Allergy tested - Suitable for sensitive skin

Cons: - Pump may dispense too much product at once - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Shea Butter and Niacinamide for extra dry skin, meeting market needs.	Euromonitor
Brand Strength	20	18	La Roche Posay is a trusted brand known for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body wash gels in the market.	Kantar
Competition	10	8	Facing competition from other established premium body wash gel brands in India.	Nielsen
Use-case Advantage	5	5	Addresses the needs of consumers with extra dry skin, offering gentle cleansing.	GfK
Final Market Score	100	76/100 (3.80/5)	La Roche Posay Lipikar Wash AP Body Face Wash is well-positioned in the growing Indian premium body wash gel market.

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