L Or al Professionnel Xtenso Care Shampoo For straightened hair Smoothens nourishes and strengthens hair With Pro Keratin and Incell

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L Or al Professionnel Xtenso Care Shampoo For straightened hair Smoothens nourishes and strengthens hair With Pro Keratin and Incell
Smart Rank ⓘ 79/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Maintain smoothness of straightened hair with Pro Keratin and Incell
  • Nourish and strengthen hair strands for a healthier look and feel
  • Helps maintain straightened hair for longer with silky smooth texture
  • Ideal for individuals with straightened hair seeking nourishing shampoo

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with competitive features and pricing in a growing market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 12,180
Total / Avg 4.20★ 12,180
Consensus: 4.20★ from 12,180 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective in smoothing and straightening hair
  • Nourishes and strengthens hair
  • Contains Pro-Keratin and Incell for added benefits

⚠️ What to Watch

  • Some users found the scent to be overpowering
  • May be expensive compared to other shampoos
  • Not suitable for all hair types
Rs.412.00 Rs.750.00
Best price from Amazon.in Amazon.in
Key Features
Category Hair Care
Product Name L'Oréal Professionnel Xtenso Care Shampoo
Key Ingredients Pro-Keratin, Incell
Benefits Smoothens, nourishes, strengthens hair
Suitable For Straightened hair, all hair types
Price 690.0000
Description Maintains smoothness and strength of hair, ideal for post-straightening treatments.
Details

L Or al Professionnel Xtenso Care Shampoo For straightened hair Smoothens nourishes and strengthens hair With Pro Keratin and Incell



The L'Or?al Professionnel Xtenso Care Shampoo is specially developed for straightened hair. It helps to maintain the smoothness, nourishment, and strength of the hair, leaving it looking healthy and vibrant.

Key features of this shampoo include the use of Pro-Keratin and Incell, which are known for their abilities to strengthen and protect the hair from damage. Additionally, this formula helps to keep straightened hair looking sleek and frizz-free.

This shampoo is ideal for individuals who have undergone hair straightening treatments and want to maintain the results for a longer period of time. It is suitable for all hair types, including color-treated hair.

Pros of the L'Or?al Professionnel Xtenso Care Shampoo include its ability to provide long-lasting smoothing and nourishing effects, as well as its pleasant scent. Cons may include the price point for some users, as well as the need for additional conditioning treatments for very dry or damaged hair.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Contains Pro Keratin and Incell, addressing specific needs of straightened hair GfK
Brand Strength 20 18 L'Oréal Professionnel is a well-established and trusted brand in India Euromonitor
Category Momentum 20 15 Growing demand for premium hair care products in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar premium hair care products in India Nielsen
Competition 10 8 Facing competition from other premium hair care brands offering similar benefits IRI
Use-case Advantage 5 5 Addresses the needs of individuals with straightened hair seeking nourishment and strength Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand with competitive features and pricing in a growing market segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Contains Pro Keratin and Incell, addressing specific needs of straightened hair
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: L'Oréal Professionnel is a well-established and trusted brand in India
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium hair care products in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium hair care products in India
    Sources: Nielsen
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other premium hair care brands offering similar benefits
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the needs of individuals with straightened hair seeking nourishment and strength
    Sources: Kantar
Summary
Strong brand with competitive features and pricing in a growing market segment.

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Where to Buy

Nykaa
₹575.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹600.00
3-5 days · ⭐ 4.3/5
Buy
Sephora India
₹650.00
N/A · ⭐ 4.1/5
-
Shoppers Stop
₹700.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
575.00 2-4 days 4.2/5 Buy Now
Flipkart
600.00 3-5 days 4.3/5 Buy Now
Sephora India
650.00 N/A 4.1/5 -
Shoppers Stop
700.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.412.00 Rs.750.00

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Estimated Delivery: 2-3 days
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Rs.412.00 Rs.750.00