L Or al Paris Glycolic Bright Dark Circle Eye Serum with 3 GLYCOLIC VIT CG NIACINAMIDE 20ml Full eye contour massage Instant cooling effect

Key Features: - Contains 3 glycolic, vit C, and niacinamide for brighter and smoother under-eye area - Full eye contour massage applicator for easy application and circulation stimulation - Instant cooling effect to help reduce puffiness and refresh tired eyes

For whom: - Ideal for those looking to target dark circles and brighten the under-eye area - Suitable for all skin types

Pros: - Effective ingredients like glycolic acid and niacinamide to help improve skin texture and tone - Cooling effect provides instant relief and reduces puffiness - Easy-to-use massage applicator for added convenience

Cons: - May cause slight tingling sensation due to glycolic acid - Results may vary depending on individual skin type and conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients like Glycolic, Vit CG, and Niacinamide.	Vogue, Elle
Brand Strength	20	18	L'Oréal Paris is a well-established brand in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for eye care products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar eye serums in India.	Vogue, Elle
Competition	10	8	Facing competition from other established eye serum brands in India.	Brand Equity, Business Standard
Use-case Advantage	5	5	Offers instant cooling effect and full eye contour massage.	Vogue, Elle
Final Market Score	100	76/100 (3.80/5)	L'Oréal Paris Glycolic Bright Dark Circle Eye Serum is well-positioned in the growing Indian eye care market.

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