L OR AL Kids Strawberry Shampoo 250ml

L OR AL Kids Strawberry Shampoo 250ml

About Product: This L'ORÉAL Kids Strawberry Shampoo is specially formulated for kids with a gentle and tear-free formula. It has a delicious strawberry scent that kids will love, making bath time more fun and enjoyable.

Key Features: - Gentle and tear-free formula - Delicious strawberry scent - Leaves hair clean and soft - Suitable for kids

For whom: This shampoo is perfect for kids who want a fun and enjoyable bath time experience. It is gentle on the scalp and hair, making it suitable for kids of all ages.

Pros: - Tear-free formula - Fun strawberry scent - Leaves hair clean and soft - Suitable for kids of all ages

Cons: - Some users may find the scent to be too strong for their liking - May not be suitable for those with sensitive skin - The bottle size may be too small for some families with multiple kids

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Strawberry fragrance and gentle formula cater well to kids' hair care needs.	Kantar
Brand Strength	20	18	L'Oréal is a trusted brand with a strong presence in the Indian market.	Euromonitor
Category Momentum	20	15	Growing demand for kids' personal care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	10	Facing competition from other established kid's shampoo brands in India.	IRI
Use-case Advantage	5	3	Specifically formulated for kids, ensuring safe and effective hair care.	GfK
Final Market Score	100	76/100 (3.80/5)	L'Oréal Kids Strawberry Shampoo 250ml is well-positioned in the growing Indian kids' hair care market.

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