Kuttanadu Matta Rice - Rich Bran / 5 Kg

0 reviews

Smart Rank ⓘ 51/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the rich flavor of Kerala Matta Rice in every bite
Government-certified product for quality assurance
Each 5 Kg bag of Brown Par Boiled Rice is packed with rich bran
Experience the authentic taste of Kuttanadu Rice Matta Rice

Market-Based Score (India)

66/100 (3.30/5)

Decent

Kuttanadu Rice Matta Rice holds a strong position in the traditional rice segment in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.8★	11
Total / Avg	3.80★	11

Consensus: 3.80★ from 11 total reviews

Rs.530.00 Rs.596.00

Best price from

Amazon.in

Key Features

Category	Rice
Weight	5 Kg
Type	Brown Par Boiled Rice
Nutrients	Rich in Bran
Diet	Gluten-Free
Quality	Govt Product
Pros	Nutritious, Health-Conscious
Cons	Different taste and texture

Details

This 5kg bag of Kuttanadu Rice Matta Rice is a popular choice for those looking for a nutritious and wholesome rice option. It is a government product, ensuring high quality and standards are met in its production.

Key features of this rice include its brown par boiled grains, which are rich in bran and nutrients. This makes it a healthier choice compared to traditional white rice options.

This rice is perfect for those who are health-conscious and looking for a nutrient-dense alternative to regular white rice. It is also ideal for those following a gluten-free diet.

Pros: Rich in bran and nutrients, government product ensuring quality standards, ideal for health-conscious individuals, gluten-free.
Cons: May have a slightly different taste and texture compared to traditional white rice options.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Popular choice for its brown parboiled nature and rich bran content.	NDTV Food
Brand Strength	20	10	Well-known government product with established reputation in Kerala.	The Hindu
Category Momentum	20	15	Growing demand for traditional rice varieties in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for the quality and quantity offered.	Economic Times
Competition	10	6	Facing competition from local and national rice brands in the market.	India Today
Use-case Advantage	5	5	Ideal for traditional South Indian dishes like idlis and dosas.	Food & Wine
Final Market Score	100	66/100 (3.30/5)	Kuttanadu Rice Matta Rice holds a strong position in the traditional rice segment in India.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Popular choice for its brown parboiled nature and rich bran content.

Sources: NDTV Food
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Well-known government product with established reputation in Kerala.

Sources: The Hindu
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for traditional rice varieties in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for the quality and quantity offered.

Sources: Economic Times
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from local and national rice brands in the market.

Sources: India Today
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Ideal for traditional South Indian dishes like idlis and dosas.

Sources: Food & Wine

Summary

Kuttanadu Rice Matta Rice holds a strong position in the traditional rice segment in India.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Kuttanadu Rice Matta Rice \| 5 Kg Bag \| A Govt Product \| Brown Par Boiled Rice \| Rich Bran\|Kerala Matta Rice Estimated Delivery: 2-3 days In Stock	Rs.530.00 Rs.596.00 COD	GO TO STORE GO TO STORE
Kuttanadu Rice Matta Rice \| 5 Kg Bag \| A Govt Product \| Brown Par Boiled Rice \| Rich Bran\|Kerala Matta Rice Estimated Delivery: 2-3 days In Stock COD