KRUM Modicare Salon Professional Advanced Formula Hair Fall Defense Shampoo 1

KRUM Modicare Salon Professional Advanced Formula Hair Fall Defense Shampoo 1

This product is a salon professional advanced formula shampoo designed specifically to defend against hair fall.

Key features of this shampoo include its unique formula that strengthens hair follicles and nourishes the scalp to promote healthier, stronger hair.

This shampoo is suitable for individuals experiencing hair fall or looking to prevent hair fall in the future.

Pros: - Strengthens hair follicles - Nourishes scalp - Promotes healthier, stronger hair Cons: - May be on the pricier side compared to other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced formula targeting hair fall issues aligns with consumer needs.	Euromonitor
Brand Strength	20	10	Modicare's reputation for quality hair care products in India.	Brandwatch
Category Momentum	20	15	Growing demand for hair fall defense shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a 1L salon professional shampoo in India.	Retail360
Competition	10	6	Facing moderate competition from other established hair fall defense shampoos.	GfK
Use-case Advantage	5	5	Effective solution for hair fall problems faced by Indian consumers.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Strong market fit with competitive pricing and effective hair fall defense.

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