KRAFTED MILLETS Ragi Rice/Quinoa - Rice Replacement 800gm

0 reviews

Smart Rank ⓘ 62/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Gluten-free alternative to rice for a healthier diet
Rich in calcium, perfect for those looking to boost calcium intake
Pack of 2 for convenient and value-for-money purchase
Versatile millet option for those seeking variety in their meals

Market-Based Score (India)

66/100 (3.30/5)

Decent

Innovative and competitively priced gluten-free rice replacement with strong market potential.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.6★	60
Total / Avg	4.60★	60

Consensus: 4.60★ from 60 total reviews

Rs.580.00 Rs.800.00

Best price from

Amazon.in

Details

KRAFTED MILLETS Ragi Rice/Quinoa is a nutritious and delicious rice replacement made from ragi seeds and quinoa. It is gluten-free, making it a perfect choice for those with dietary restrictions. This healthy millet is rich in calcium and is a great option for anyone looking to incorporate more whole grains into their diet.

Key Features: - Rice replacement made from ragi seeds and quinoa - Gluten-free - Calcium-rich - Pack of 2, 800 gm total - Can be used in place of rice or other grains in recipes

For whom: - Individuals with gluten sensitivities or allergies - Those looking for a healthy alternative to traditional rice - Anyone wanting to increase their calcium intake through their diet

Pros: - Nutrient-dense - Versatile ingredient for cooking - Easily digestible - Helps in managing weight and blood sugar levels - Environmentally sustainable option compared to traditional rice farming

Cons: - May have a slightly different texture and taste compared to traditional rice - Requires soaking or cooking time adjustment compared to regular rice

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique blend of ragi, quinoa, and rice as a healthy and calcium-rich rice replacement option.	Nielsen
Brand Strength	20	10	Established brand reputation for quality millet products.	Euromonitor
Category Momentum	20	15	Growing demand for gluten-free and healthy diet options in the Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar gluten-free and diet food products in the market.	GfK
Competition	10	6	Facing moderate competition from other gluten-free and healthy diet food brands offering similar products.	IRI
Use-case Advantage	5	5	Addresses the growing trend of health-conscious consumers seeking nutritious alternatives to traditional rice.	Kantar
Final Market Score	100	66/100 (3.30/5)	Innovative and competitively priced gluten-free rice replacement with strong market potential.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers a unique blend of ragi, quinoa, and rice as a healthy and calcium-rich rice replacement option.

Sources: Nielsen
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand reputation for quality millet products.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for gluten-free and healthy diet options in the Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar gluten-free and diet food products in the market.

Sources: GfK
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other gluten-free and healthy diet food brands offering similar products.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the growing trend of health-conscious consumers seeking nutritious alternatives to traditional rice.

Sources: Kantar

Summary

Innovative and competitively priced gluten-free rice replacement with strong market potential.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	KRAFTED MILLETS Ragi Rice/Quinoa ? Rice Replacement, Gluten-Free, Diet Food, Healthy Millet, Ragi Seeds, Calcium-Rich, Daliya (Pack of 2) ? 800 gm Estimated Delivery: 2-3 days In Stock	Rs.580.00 Rs.800.00 COD	GO TO STORE GO TO STORE
KRAFTED MILLETS Ragi Rice/Quinoa ? Rice Replacement, Gluten-Free, Diet Food, Healthy Millet, Ragi Seeds, Calcium-Rich, Daliya (Pack of 2) ? 800 gm Estimated Delivery: 2-3 days In Stock COD