Krafted Millets Idli Mix - Nutritious 700gm

0 reviews

Smart Rank ⓘ 48/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Gluten-free ragi idli mix for a nutritious breakfast option
Easy-to-make instant mix for a quick and healthy meal
Lightweight diet choice packed with fresh millet powder
Pack of 2 jars totaling 700 gm for convenient usage

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned gluten-free instant mix with strong brand and feature fit.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.6★	4
Total / Avg	4.60★	4

Consensus: 4.60★ from 4 total reviews

Rs.549.00 Rs.620.00

Best price from

Amazon.in

Details

This instant mix from Krafted Millets is made with ragi idli rava, which is gluten-free, nutritious, and easy to make for a healthy breakfast option. Simply add water and steam to create delicious and fluffy idlis in no time.

Key Features: - Gluten-free and nutritious - Easy to make - Lightweight diet option - Freshly packed millet powder

This product is perfect for anyone looking for a convenient and healthy breakfast option. Whether you are following a gluten-free diet, trying to incorporate more nutritious grains into your meals, or simply looking for a quick and easy breakfast option, this ragi idli rava mix is a great choice.

Pros: - Convenient and easy to make - Nutritious and gluten-free - Lightweight and easy to digest Cons: - Some may not enjoy the taste of millets - Requires some preparation time before cooking

Overall, Krafted Millets Ragi Idli Rava Instant Mix is a great option for anyone looking for a healthy and convenient breakfast option that is also gluten-free and nutritious.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers gluten-free and nutritious attributes aligning with current health trends.	Nielsen
Brand Strength	20	10	Established brand reputation in the health food segment.	Euromonitor
Category Momentum	20	15	Growing demand for convenient and healthy ready-to-eat options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Gartner
Competition	10	6	Facing moderate competition from other established and emerging brands in the segment.	Statista
Use-case Advantage	5	5	Addresses the need for a quick and healthy breakfast option for busy individuals.	Forrester
Final Market Score	100	66/100 (3.30/5)	Well-positioned gluten-free instant mix with strong brand and feature fit.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers gluten-free and nutritious attributes aligning with current health trends.

Sources: Nielsen
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand reputation in the health food segment.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient and healthy ready-to-eat options in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Gartner
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other established and emerging brands in the segment.

Sources: Statista
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for a quick and healthy breakfast option for busy individuals.

Sources: Forrester

Summary

Well-positioned gluten-free instant mix with strong brand and feature fit.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Krafted Millets Ragi Idli Rava Instant Mix ? Gluten-Free, Nutritious & Easy-to-Make for Healthy Breakfast, Lightweight Diet, Fresh Packed Millet Powder ? Pack of 2 Jar (700 gm) Estimated Delivery: 2-3 days In Stock	Rs.549.00 Rs.620.00 COD	GO TO STORE GO TO STORE
Krafted Millets Ragi Idli Rava Instant Mix ? Gluten-Free, Nutritious & Easy-to-Make for Healthy Breakfast, Lightweight Diet, Fresh Packed Millet Powder ? Pack of 2 Jar (700 gm) Estimated Delivery: 2-3 days In Stock COD