Kraft Mac & Cheese Original Flavor - 206g 206 g

0 reviews

Smart Rank ⓘ 61/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the classic taste of Kraft Mac & Cheese Dinner, Original Flavor
Convenient 2-pack of 206g boxes, perfect for quick and easy meals
Affordable price at $11.99, providing value for mac & cheese lovers
Great option for a satisfying and delicious comfort food experience

Market-Based Score (India)

66/100 (3.30/5)

Decent

Kraft Macaroni & Cheese Dinner holds a strong position in the growing Indian ready-to-eat market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.7★	153
Total / Avg	3.70★	153

Consensus: 3.70★ from 153 total reviews

Rs.564.00 Rs.1,199.00

Best price from

Amazon.in

Details

About Product: Kraft Macaroni & Cheese Dinner is a classic and tasty meal option that is quick and easy to prepare. It comes with macaroni noodles and a cheese sauce mix for a delicious and cheesy dish.

Key Features: The key feature of Kraft Macaroni & Cheese Dinner is its convenience. It only takes about 7-8 minutes to cook, making it a perfect option for busy individuals or families on the go.

For whom: Kraft Macaroni & Cheese Dinner is perfect for anyone who loves the classic mac and cheese dish. It is also a great option for college students, kids, and anyone looking for a quick and delicious meal.

Pros: - Quick and easy to prepare - Tasty and cheesy flavor - Convenient for busy schedules

Cons: - Not the healthiest option due to high sodium and fat content - Some may find the cheese sauce too artificial tasting

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Original flavor and convenient packaging cater well to Indian preferences.	Retail360
Brand Strength	20	15	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	10	Growing demand for ready-to-eat meals in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian market segment.	PriceWatch
Competition	10	6	Facing moderate competition from local and international ready-to-eat brands.	MarketPulse
Use-case Advantage	5	5	Addresses the need for quick and easy meal solutions.	GroceryToday
Final Market Score	100	66/100 (3.30/5)	Kraft Macaroni & Cheese Dinner holds a strong position in the growing Indian ready-to-eat market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Original flavor and convenient packaging cater well to Indian preferences.

Sources: Retail360
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Strong brand recognition and trust among Indian consumers.

Sources: Brand Equity
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for ready-to-eat meals in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for the Indian market segment.

Sources: PriceWatch
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from local and international ready-to-eat brands.

Sources: MarketPulse
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for quick and easy meal solutions.

Sources: GroceryToday

Summary

Kraft Macaroni & Cheese Dinner holds a strong position in the growing Indian ready-to-eat market.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Kraft Macaroni & Cheese Dinner, Original Flavor, 2 x 206 g Estimated Delivery: 2-3 days In Stock	Rs.564.00 Rs.1,199.00 COD	GO TO STORE GO TO STORE
Kraft Macaroni & Cheese Dinner, Original Flavor, 2 x 206 g Estimated Delivery: 2-3 days In Stock COD