Kottakkal Arya Vaidya Sala Ayurvedic Triphala Powder 200g

- Ayurvedic Trivrilleham by Kottakkal Arya Vaidya Sala is a traditional herbal formulation that promotes overall health and well-being.

- Key features of this product include its blend of natural ingredients such as Triphala, Terminalia chebula, and Terminalia bellerica, which are known for their antioxidant and detoxifying properties.

- This Ayurvedic Trivrilleham is suitable for individuals looking to support their digestive system, improve metabolism, and enhance their overall vitality.

- Pros: Made from natural ingredients, promotes detoxification, supports digestive health. Cons: May have a strong taste that some individuals may find unpleasant.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Triphala powder aligns with the traditional Chyawanprash ingredients.	Livemint, India Today
Brand Strength	20	10	Established reputation of Kottakkal Arya Vaidya Sala in Ayurveda.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for Ayurvedic products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar Ayurvedic products in the market.	CNBC, Financial Express
Competition	10	6	Facing competition from other established Ayurvedic brands in the Chyawanprash segment.	Business Line, Moneycontrol
Use-case Advantage	5	5	Offers digestive and immunity benefits in a convenient powder form.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Strong Ayurvedic product with good market fit and competitive pricing.

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