Koparo Organic Dishwash Liquid 5 Litres Lime And Basil Fragrance Natural Plant Based Eco Friendly Removes Tough Grease Soft on Hands Baby Pet Safe

Key Features: - Made from organic ingredients - Lime and basil fragrance - Eco-friendly and plant based - Removes tough grease effectively - Gentle on hands - Safe for use around babies and pets
For whom: This dishwash liquid is perfect for environmentally conscious individuals who want to use products that are safe for their families and the planet. It is also great for those who want an effective yet gentle dishwashing solution.
Pros: - Organic and eco-friendly - Pleasant lime and basil fragrance - Removes tough grease easily - Gentle on hands - Safe for babies and pets
Cons: - Some users may find the price to be on the higher side compared to regular dishwash liquids.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large pack size, natural ingredients, and safe for babies and pets align with market trends	Livemint, NDTV
Brand Strength	20	10	Established brand reputation for organic and safe products	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for eco-friendly household products in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a premium organic dishwash liquid	CNBC, India Today
Competition	10	6	Facing competition from both established and emerging organic dishwash liquid brands in the market	Bloomberg, Forbes
Use-case Advantage	5	5	Effective in removing tough grease while being gentle on hands, appealing to health-conscious consumers	The Indian Express
Final Market Score	100	66/100 (3.30/5)	Strong market potential due to eco-friendly, safe, and effective features in a competitive landscape

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—