Koparo Natural Disinfectant Floor Cleaner Liquid 1000ml - Lime Lemongrass Scent - Eco-Friendly, Non-Toxic, Skin-Safe - Ideal for Tile and Marble - Safe for Babies and Pets

Key Features: - Contains natural ingredients like lime and lemongrass - Eco-friendly and non-toxic formula - Safe for skin, babies, and pets - Effectively cleans and disinfects floors - Leaves a pleasant fragrance after use

For whom: - Ideal for households with babies and pets - Suitable for individuals looking for a natural and safe cleaning solution - Perfect for those with allergies or sensitivity to harsh chemicals

Pros: - Natural ingredients provide peace of mind for health-conscious consumers - Pleasant fragrance makes cleaning enjoyable - Versatile cleaner that is effective on various floor surfaces Cons: - May require more product for tough stains or heavily soiled areas - Scent may not be strong enough for those who prefer a stronger fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product's eco-friendly, non-toxic, and safe for babies and pets features align well with current consumer preferences.	The Hindu, CNBC TV18
Brand Strength	20	10	Koparo is establishing itself as a trusted brand in the natural cleaning segment.	The Economic Times, Livemint
Category Momentum	20	15	Growing demand for eco-friendly home cleaning products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other natural disinfectant floor cleaners in the market.	Business Today, Moneycontrol
Competition	10	6	Facing competition from established brands offering similar eco-friendly cleaning solutions.	The Financial Express, Zee Business
Use-case Advantage	5	5	Versatile cleaner suitable for tile and marble surfaces, catering to diverse consumer needs.	India Today, NDTV
Final Market Score	100	66/100 (3.30/5)	Koparo Natural Disinfectant Floor Cleaner Liquid 1000ml - Lime Lemongrass Scent is well-positioned in the growing Indian market for eco-friendly home cleaning products.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—