Indrayani Aromatic Rice - 1 Kg

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Certified organic Kokum Indrayani Rice
  • Aromatic & naturally grown for premium quality
  • 1 Kg pack ideal for households
  • Priced at $200 for budget-friendly purchase

Market-Based Score (India)

66/100 (3.30/5)
Decent
Organic Indrayani Rice offers a well-rounded option in the competitive Indian organic rice market.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.190.00 Rs.200.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Product Name Kokum Organic Indrayani Rice
Weight 1 Kg
Certification Certified Organic
Flavor Aromatic
Growing Method Naturally Grown
Pros No harmful chemicals or pesticides
Cons Higher price compared to non-organic rice
Details


Key Features: - Certified organic - Aromatic - Naturally grown

For whom: - People looking for high-quality organic rice - Those who prefer aromatic rice with natural flavor

Pros: - Organic certification ensures no harmful chemicals or pesticides - Aromatic and flavorful taste - Naturally grown without artificial additives

Cons: - Slightly higher price compared to non-organic rice options

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Aromatic and naturally grown rice aligns with current consumer preferences BusinessToday, Livemint
Brand Strength 20 10 Established reputation for quality and organic products TOI, Hindu
Category Momentum 20 15 Growing demand for organic rice in Indian market Mint, ET
Price Positioning 20 10 Competitively priced compared to similar organic rice brands EconomicTimes, BusinessLine
Competition 10 6 Facing moderate competition from other organic rice brands FinancialExpress, BusinessWorld
Use-case Advantage 5 5 Versatile for various Indian dishes and cuisines Outlook, IndiaToday
Final Market Score 100 66/100 (3.30/5) Organic Indrayani Rice offers a well-rounded option in the competitive Indian organic rice market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Aromatic and naturally grown rice aligns with current consumer preferences
    Sources: BusinessToday, Livemint
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established reputation for quality and organic products
    Sources: TOI, Hindu
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for organic rice in Indian market
    Sources: Mint, ET
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar organic rice brands
    Sources: EconomicTimes, BusinessLine
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other organic rice brands
    Sources: FinancialExpress, BusinessWorld
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for various Indian dishes and cuisines
    Sources: Outlook, IndiaToday
Summary
Organic Indrayani Rice offers a well-rounded option in the competitive Indian organic rice market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.190.00 Rs.200.00

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Kokum Organic Indrayani Rice | 1 Kg |Certified Organic | Aromatic & Naturally Grown

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.190.00 Rs.200.00