Kokum Butter 250

Kokum Butter 250

Nature's Essence Organic Kokum Butter is a luxurious, natural skincare product that is rich in essential fatty acids and antioxidants. It is extracted from the seeds of the fruit of the Kokum tree, which is native to India.

Key Features: - 100% organic and natural - Deeply moisturizes and nourishes the skin - Helps to improve skin elasticity - Suitable for all skin types - Free from harmful chemicals and additives

For whom: Nature's Essence Organic Kokum Butter is ideal for those looking for a natural and effective solution to dry, flaky skin. It is suitable for all skin types, including sensitive skin.

Pros: - Intensely hydrating - Helps to soothe and repair damaged skin - Can be used on the face, body, and hair - Non-greasy formula - Cruelty-free and ethically sourced

Cons: - Some may find the texture too thick for their liking - May require some effort to melt the butter before use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique benefits like deep moisturization and skin repair.	Vogue
Brand Strength	20	10	Established brand with positive reputation in organic skincare.	Brandwatch
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic body butters.	Retail360
Competition	10	6	Facing moderate competition from other organic body butter brands.	Cosmopolitan
Use-case Advantage	5	5	Addresses specific skin issues like dryness and inflammation effectively.	Elle
Final Market Score	100	66/100 (3.30/5)	Organic Kokum Butter by Nature's Essence offers a well-rounded solution for natural body care enthusiasts in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—