kojie san Skin Whitening Soap 65g Pack of 2

kojie san Skin Whitening Soap 65g Pack of 2

This Kojie San Skin Whitening Soap is a popular choice for those looking to lighten their skin tone and improve overall complexion.

Key Features:
- Contains high levels of kojic acid, a natural skin lightening ingredient
- Helps reduce dark spots, hyperpigmentation, and acne scars
- Gentle formula suitable for all skin types

For whom:
This soap is suitable for anyone looking to achieve a brighter and more even skin tone. It is especially popular among individuals with sun damage, age spots, or uneven pigmentation.

Pros:
- Affordable and effective alternative to expensive skin lightening treatments
- Easy to use in the shower or bath

Cons:
- Some users may experience dryness or irritation, especially with frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The soap's formulation aligns well with the skin whitening needs of Indian consumers.	GfK
Brand Strength	20	15	Kojie San is a well-known brand in the skin whitening segment in India.	Euromonitor
Category Momentum	20	10	Growing demand for skin whitening products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar skin whitening soaps in the market.	Nielsen
Competition	10	6	Facing moderate competition from other skin whitening soap brands in India.	IRI
Use-case Advantage	5	5	Offers effective skin whitening benefits in a convenient soap format.	Kantar
Final Market Score	100	66/100 (3.30/5)	Kojie San Skin Whitening Soap 65g Pack of 2 holds a strong position in the competitive Indian skin whitening soap market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—