Kojie San 2 Bars Kojic Acid Soap 65 Grams Per Bar

Kojie San 2 Bars Kojic Acid Soap 65 Grams Per Bar

The Kojie San 2 Bars Kojic Acid Soap is a skin-lightening soap that is formulated with Kojic Acid to help brighten and even out skin tone. It also helps in reducing the appearance of dark spots, freckles, and acne scars.

Key Features:
- Contains Kojic Acid to lighten skin tone
- Helps reduce the appearance of dark spots and acne scars
- Moisturizes and nourishes the skin
- Suitable for all skin types

For whom:
This soap is suitable for individuals looking to lighten and even out their skin tone, as well as those looking to reduce the appearance of dark spots, freckles, and acne scars. It is suitable for all skin types.

Pros:
- Contains Kojic Acid for effective skin lightening
- Helps reduce the appearance of dark spots and acne scars
- Moisturizes and nourishes the skin

Cons:
- May cause sensitivity or dryness in some individuals
- Results may vary for different skin types and conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Kojic acid known for skin brightening, aligns with Indian consumer preferences.	Vogue India
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from other popular skin brightening soaps in India.	India Today
Use-case Advantage	5	5	Addresses specific skin concerns like dark spots and pigmentation.	Femina
Final Market Score	100	66/100 (3.30/5)	Competitively positioned skin brightening soap with growth potential in Indian market.

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