Kohler 1000ml Alkaline-Based Surface Cleaner for Toilet Seats and Tiles: Bathroom Stain Remover and Sanitizer for Hard Surfaces, Streak-Free Finish

Key Features: - Alkaline based cleaning solution effectively removes tough stains - Safe to use on hard surfaces such as toilet seats and tiles - Provides a streak-free finish for a sparkling clean bathroom - Cleans and sanitizes surfaces for a hygienic environment

For whom: Ideal for households looking for a reliable and effective bathroom cleaner that can tackle tough stains and provide a germ-free environment.

Pros: - Strong cleaning power that effectively removes dirt and stains - Safe to use on various hard surfaces without causing damage - Leaves a streak-free finish for a shiny and clean look

Cons: - May have a strong chemical odor that some users may find unpleasant - May require some scrubbing for heavily soiled areas

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Alkaline-based formula and streak-free finish align well with Indian consumers' preferences for effective and convenient cleaning solutions.	GfK
Brand Strength	20	10	Kohler is a well-known brand for quality bathroom products in India.	Euromonitor
Category Momentum	20	15	Growing demand for premium bathroom cleaning products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium bathroom cleaners in the Indian market.	Nielsen
Competition	10	6	Facing moderate competition from established and emerging brands offering similar bathroom cleaning solutions in India.	Statista
Use-case Advantage	5	5	Addresses the specific need for sanitizing and stain removal on hard bathroom surfaces in Indian households.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong product positioning in the growing Indian premium bathroom cleaning market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—