Kohinoor Mogra Basmati Rice - 10kg

0 reviews
Smart Rank ⓘ 47/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Premium quality basmati rice with long grains
  • Aromatic fragrance enhances cooking experience
  • Superior taste perfect for special occasions
  • Versatile option for a variety of dishes

Market-Based Score (India)

66/100 (3.30/5)
Decent
Kohinoor Mini Mogra II Basmati Rice, 10kg holds strong in competitive Indian basmati rice market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.6★ 3
Total / Avg 4.60★ 3
Consensus: 4.60★ from 3 total reviews
Rs.471.00 Rs.800.00
Best price from Amazon.in Amazon.in
Details
About Product:

Kohinoor Mini Mogra II Basmati Rice is a premium quality basmati rice known for its long grains, aromatic fragrance, and delicious taste. It is carefully aged for perfection, ensuring a superior cooking experience.

Key Features:

- Long grains
- Aromatic fragrance
- Superior taste
- Carefully aged for perfection
For whom:

This basmati rice is perfect for anyone looking to elevate their cooking with a high-quality rice option. It is great for special occasions, everyday meals, and a variety of dishes.

Pros & Cons:

Pros:
- Premium quality basmati rice
- Superior taste and fragrance
- Versatile for different dishes

Cons:
- Higher price point compared to other rice varieties

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Mini Mogra II offers ideal grain length and aroma for Indian consumers Hindu Business Line, Financial Express
Brand Strength 20 10 Kohinoor brand well-established and trusted in India Economic Times, Livemint
Category Momentum 20 15 Basmati rice demand growing steadily in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar quality basmati rice brands Business Today, India Today
Competition 10 6 Facing strong competition from other premium basmati rice brands The Hindu, Times of India
Use-case Advantage 5 5 Convenient 10kg pack size suitable for Indian households Outlook, The Tribune
Final Market Score 100 66/100 (3.30/5) Kohinoor Mini Mogra II Basmati Rice, 10kg holds strong in competitive Indian basmati rice market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Mini Mogra II offers ideal grain length and aroma for Indian consumers
    Sources: Hindu Business Line, Financial Express
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Kohinoor brand well-established and trusted in India
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Basmati rice demand growing steadily in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar quality basmati rice brands
    Sources: Business Today, India Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing strong competition from other premium basmati rice brands
    Sources: The Hindu, Times of India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient 10kg pack size suitable for Indian households
    Sources: Outlook, The Tribune
Summary
Kohinoor Mini Mogra II Basmati Rice, 10kg holds strong in competitive Indian basmati rice market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.471.00 Rs.800.00

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Kohinoor Mini Mogra II Basmati Rice, 10kg

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.471.00 Rs.800.00