Kohinoor Gold Basmati Rice 5 Kg

0 reviews

Smart Rank ⓘ 66/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Experience the authentic taste of India with Kohinoor Gold Basmati Rice
Extra long grains ensure a fluffy texture and delicious flavor in every bite
Perfect for special occasions or everyday meals, offering great value at Rs 1445
Indulge in the finest quality rice that will elevate your culinary creations

Market-Based Score (India)

66/100 (3.30/5)

Decent

Kohinoor Gold Basmati Rice offers a competitive product with strong brand and feature fit in the premium rice segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.1★	240
Total / Avg	4.10★	240

Consensus: 4.10★ from 240 total reviews

Rs.1,445.00 Rs.1,445.00

Best price from

Amazon.in

Details

- **About Product**: Kohinoor Gold Extra Long Basmati Rice is known for its unmatched quality and superior taste. It is carefully sourced from the Himalayan foothills where the best quality Basmati rice is grown.
- **Key Features**: This rice has an extra-long grain length, exquisite aroma, and fluffy texture when cooked. It is perfect for biryanis, pulao, and other rice dishes.
- **For whom**: Kohinoor Gold Basmati Rice is ideal for anyone who appreciates premium quality rice with a rich taste. It is perfect for special occasions, gatherings, or everyday meals where you want to elevate your rice dish.
- **Pros & Cons**: - *Pros*: Superior taste and quality, extra-long grain length, versatile for various dishes. - *Cons*: Higher price point compared to regular rice brands, may not be easily available in all stores.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Extra long grain size preferred by Indian consumers for special occasions	The Hindu, Times of India
Brand Strength	20	10	Established brand with strong consumer trust	Economic Times, Livemint
Category Momentum	20	15	Growing demand for premium basmati rice in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other premium basmati rice brands	Business Today, Financial Express
Competition	10	6	Facing competition from other premium basmati rice brands like Daawat and India Gate	Outlook, The Tribune
Use-case Advantage	5	5	Ideal for biryanis and pulavs due to its aroma and elongation post-cooking	India Today
Final Market Score	100	66/100 (3.30/5)	Kohinoor Gold Basmati Rice offers a competitive product with strong brand and feature fit in the premium rice segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Extra long grain size preferred by Indian consumers for special occasions

Sources: The Hindu, Times of India
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with strong consumer trust

Sources: Economic Times, Livemint
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for premium basmati rice in Indian market

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to other premium basmati rice brands

Sources: Business Today, Financial Express
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other premium basmati rice brands like Daawat and India Gate

Sources: Outlook, The Tribune
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Ideal for biryanis and pulavs due to its aroma and elongation post-cooking

Sources: India Today

Summary

Kohinoor Gold Basmati Rice offers a competitive product with strong brand and feature fit in the premium rice segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Kohinoor Gold India's Finest Extra Long Authentic Basmati Rice 5 Kg Estimated Delivery: 2-3 days In Stock	Rs.1,445.00 Rs.1,445.00 COD	GO TO STORE GO TO STORE
Kohinoor Gold India's Finest Extra Long Authentic Basmati Rice 5 Kg Estimated Delivery: 2-3 days In Stock COD