Kohinoor Gold Basmati Rice - Extra Long 1 Kg

0 reviews
Smart Rank ⓘ 76/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the authentic taste of India with Kohinoor Gold Basmati Rice
  • 1 Kg pack ensures you have a sufficient supply for your meals
  • Extra long grains add a touch of elegance to your dishes
  • Experience the finest quality rice at an affordable price point

Market-Based Score (India)

76/100 (3.80/5)
Good value
Kohinoor Gold Basmati Rice offers a premium and authentic choice in the competitive Indian basmati rice market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 478
Total / Avg 4.30★ 478
Consensus: 4.30★ from 478 total reviews
Rs.215.00 Rs.235.00
Best price from Amazon.in Amazon.in
Details
- About Product

Kohinoor Gold India's Finest Extra Long Authentic Basmati Rice is a premium quality rice known for its extra long grains and aromatic flavor. It is sourced directly from the foothills of the Himalayas, ensuring the highest quality and purity.

- Key Features

This basmati rice is aged for a minimum of 12 months, which enhances its flavor and texture. It has a fluffy texture when cooked and a subtle nutty aroma that pairs well with a variety of dishes. The extra-long grains make it perfect for biryanis, pilafs, and other rice dishes.

- For whom

This product is ideal for anyone who appreciates the taste and quality of authentic basmati rice. Whether you are a home cook looking to elevate your meals or a professional chef in a restaurant kitchen, Kohinoor Gold India's Finest Extra Long Basmati Rice is sure to impress.

- Pros & Cons

Pros: The extra-long grains give a premium look to dishes, the aged rice has enhanced flavor, sourced from the Himalayas for authentic taste.
Cons: The price may be higher compared to other brands, only available in a 1 kg pack size.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Extra long grain size and authentic basmati flavor cater to the preferences of Indian consumers seeking premium rice varieties. Business Standard
Brand Strength 20 18 Kohinoor is a well-established and trusted brand in the Indian market known for its quality and authenticity. The Economic Times
Category Momentum 20 15 Basmati rice is a staple in Indian households, with a growing demand for premium quality variants. Mintel
Price Positioning 20 10 Competitively priced for a premium basmati rice brand, making it accessible to a wider consumer base. India Today
Competition 10 8 Faces competition from other established basmati rice brands offering similar quality and packaging sizes in the market. Livemint
Use-case Advantage 5 5 Versatile rice suitable for various Indian dishes, enhancing the overall culinary experience for consumers. Food & Beverage News
Final Market Score 100 76/100 (3.80/5) Kohinoor Gold Basmati Rice offers a premium and authentic choice in the competitive Indian basmati rice market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Extra long grain size and authentic basmati flavor cater to the preferences of Indian consumers seeking premium rice varieties.
    Sources: Business Standard
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Kohinoor is a well-established and trusted brand in the Indian market known for its quality and authenticity.
    Sources: The Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Basmati rice is a staple in Indian households, with a growing demand for premium quality variants.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced for a premium basmati rice brand, making it accessible to a wider consumer base.
    Sources: India Today
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Faces competition from other established basmati rice brands offering similar quality and packaging sizes in the market.
    Sources: Livemint
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile rice suitable for various Indian dishes, enhancing the overall culinary experience for consumers.
    Sources: Food & Beverage News
Summary
Kohinoor Gold Basmati Rice offers a premium and authentic choice in the competitive Indian basmati rice market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.215.00 Rs.235.00

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Kohinoor Gold India's Finest Extra Long Authentic Basmati Rice, 1 Kg Pack

Estimated Delivery: 2-3 days
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Best price
Rs.215.00 Rs.235.00