Kohinoor Basmati Rice 5kg 5 kg

0 reviews
Smart Rank ⓘ 53/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the authentic taste of Kohinoor Dubar Basmati Rice in a convenient 5 kg pack
  • Premium quality rice that is perfect for all your favorite rice dishes
  • Great value for money at a price of 1045 INR
  • Experience the superior quality and flavor of this renowned basmati rice brand

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in a competitive Basmati rice market.

Reviews across marketplaces

PlatformRatingReviews
amazon 2.6★ 11
Total / Avg 2.60★ 11
Consensus: 2.60★ from 11 total reviews
Rs.845.00 Rs.1,045.00
Best price from Amazon.in Amazon.in
Details
Kohinoor Dubar Authentic Basmati Rice is a premium quality rice known for its long, slender grains and delicate aroma. It is sourced from the foothills of the Himalayas, where the unique climate and soil conditions produce some of the best basmati rice in the world.

Key Features: - Extra long grains with a fluffy texture - Distinctive aroma that enhances the flavor of any dish - Sourced from the best regions in India for authentic basmati rice - Perfect for a variety of dishes, from biryanis to pilafs

For whom: This basmati rice is ideal for anyone who appreciates the flavor and texture of authentic basmati rice. Whether you are a seasoned cook looking to elevate your dishes or a beginner experimenting with new recipes, Kohinoor Dubar Basmati Rice is a must-have in your pantry.

Pros: - Excellent quality and taste - Versatile for use in a wide range of dishes - Long grains that cook up fluffy and separate Cons: - Pricier compared to standard rice varieties - May require slightly longer cooking time than regular white rice

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 5 kg pack size ideal for Indian households, authentic Basmati variety Hindu Business Line, Financial Express
Brand Strength 20 18 Kohinoor is a well-established and trusted brand in India Economic Times, Livemint
Category Momentum 20 15 Basmati rice demand growing steadily in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar Basmati rice brands Business Today, Moneycontrol
Competition 10 8 Facing competition from other established Basmati rice brands in India The Indian Express, CNBC TV18
Use-case Advantage 5 5 Versatile for various Indian dishes, suitable for daily consumption Outlook India
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in a competitive Basmati rice market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 5 kg pack size ideal for Indian households, authentic Basmati variety
    Sources: Hindu Business Line, Financial Express
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Kohinoor is a well-established and trusted brand in India
    Sources: Economic Times, Livemint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Basmati rice demand growing steadily in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar Basmati rice brands
    Sources: Business Today, Moneycontrol
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established Basmati rice brands in India
    Sources: The Indian Express, CNBC TV18
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for various Indian dishes, suitable for daily consumption
    Sources: Outlook India
Summary
Strong brand and product fit in a competitive Basmati rice market.

Price Comparison

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Amazon.in More Detail

Rs.845.00 Rs.1,045.00

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Kohinoor Dubar Authentic Basmati Rice, 5 kg Pack

Estimated Delivery: 2-3 days
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Best price
Rs.845.00 Rs.1,045.00