Kodo Millet Boil Rice - Varagu Pulungal Unpolished

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 100% natural Kodo Millet Boil Rice - Varagu Pulungal Rice
  • Unpolished for maximum nutritional value
  • Affordable price at 210.0000
  • Versatile and easy to cook

Market-Based Score (India)

66/100 (3.30/5)
Decent
Nutrient-rich Kodo Millet Boil Rice offers a competitive and healthy alternative in the Indian rice market.

Reviews across marketplaces

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amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.179.55 Rs.210.00
Best price from Amazon.in Amazon.in
Key Features
Category Food
Type Unpolished Rice
Flavor Nutty
Texture Chewy
Nutrients Fiber, Protein, Antioxidants
Cooking Time Longer than polished rice
Glycemic Index Low
Ideal For Health-conscious individuals, Vegetarians, Gluten intolerant
Details
- About Product: Kodo Millet Boil Rice, also known as Varagu Pulungal Rice, is a type of unpolished rice that is packed with essential nutrients and vitamins. It has a slightly nutty flavor and a chewy texture, making it a versatile ingredient for a variety of dishes.

- Key Features: This rice is unpolished, which means it retains all of its natural goodness, including fiber, protein, and antioxidants. It is easy to cook and can be used in place of white rice in most recipes. Its low glycemic index makes it a healthy option for individuals looking to control their blood sugar levels.

- For Whom: This rice is ideal for health-conscious individuals, vegetarians, and anyone looking to incorporate more whole grains into their diet. It is also a great option for those with gluten intolerance or sensitivity.

- Pros: High in fiber, protein, and antioxidants, easy to cook, versatile ingredient for various dishes, low glycemic index.

- Cons: May have a slightly different texture compared to white rice, may take longer to cook than polished rice varieties.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High nutritional value and unpolished nature align with current health-conscious consumer trends Livemint, FoodNavigator
Brand Strength 20 10 Established brand reputation in the organic food sector The Hindu, Economic Times
Category Momentum 20 15 Growing demand for healthy rice alternatives in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar unpolished rice products in the market Business Today, CNBC TV18
Competition 10 6 Facing moderate competition from other unpolished rice brands but stands out due to unique millet variety Food Processing, Retail News Asia
Use-case Advantage 5 5 Versatile for various Indian cuisines and dietary preferences NDTV Food, Food & Wine
Final Market Score 100 66/100 (3.30/5) Nutrient-rich Kodo Millet Boil Rice offers a competitive and healthy alternative in the Indian rice market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High nutritional value and unpolished nature align with current health-conscious consumer trends
    Sources: Livemint, FoodNavigator
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation in the organic food sector
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for healthy rice alternatives in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar unpolished rice products in the market
    Sources: Business Today, CNBC TV18
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other unpolished rice brands but stands out due to unique millet variety
    Sources: Food Processing, Retail News Asia
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for various Indian cuisines and dietary preferences
    Sources: NDTV Food, Food & Wine
Summary
Nutrient-rich Kodo Millet Boil Rice offers a competitive and healthy alternative in the Indian rice market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.179.55 Rs.210.00

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Kodo Millet Boil Rice - Varagu Pulungal Rice (Unpolished Rice)

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Best price
Rs.179.55 Rs.210.00